In the early 30s, under the inspiration of the Quaid-e-Azam Mohammad Ali Jinnah, Insurance companies along with shipping and airline industries made their debut.

In 1932 in Calcutta, Mr. Ghulam Mohammed, who later became Governor General of Pakistan, established an insurance company with H.H. Aga Khan and H.H. Nawab of Bhopal. The company was named Eastern Federal Union Insurance Company Ltd. It was registered in Calcutta and operated in undivided India and Burma. Its business was both General and Life Insurance.

At the time of independence of Pakistan in 1947, EFU (as the company was called), found a new country and rapidly established itself as a progressive and innovative insurance company. It provided the emerging insurance industry the leadership, the manpower and the drive needed to grow in a situation where at that time three-fourths of insurance business was held by foreign companies.

By 1961, EFU had become the flag bearer of Pakistan’s insurance industry on the world stage, and the largest life company in Afro-Asian countries (excluding Japan) under the leadership of our late chairman Mr. Roshen Ali Bhimjee. It remained so until 1972 when Life Insurance industry in Pakistan was nationalized. From that time onwards, EFU operated solely as a general insurance company and was subsequently renamed EFU General Insurance Company Limited.

Vision
Our Vision is to make EFU Life one of the most respected and successful financial services organization in the world. Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen.

Mission
We shall together build EFU Life into a dynamic and financially sound institution by:
Working together as a team
Continually improving our client service
Creating an empowered and self-fulfilling culture
Developing innovative products
Adopting leading technology

Values
Character: Our Business principles for achieving exceptional success are a belief that our corporate conduct should based on uncompromising integrity, ethics and honesty.
Pride: We believe that people want to excel and that extraordinary result can be achieved, if given the right support and work climate.
Service: Our clients are the reasons for being in business. We shall deliver to them the highest quality of flawless service to win and keep their loyalty.

Commitment: we nurture and develop our people to be good human beings, work together as a team to achieve our organizational objectives and obligations, while at the same time fulfill their aspirations.
Culture

Embed a high performance culture that points the organization towards the common good and creates an intense passion for achievement at all levels.

Social Responsibility
Our social responsibility is to contribute to the development of the civilized and prosperous and respected Pakistan in which all the people live in harmony. To fulfill our obligations, we shall act responsibly to make a difference by contributing to these activities that have the greatest visible impact on the betterment of the society with emphasis on education and health.