Digital Media Strategist

As a Digital Media Strategist, you will be responsible for planning, executing, and optimizing data-driven digital marketing strategies. This role requires a blend of creativity, analytical thinking, and marketing expertise to drive impactful online campaigns that align with client goals.

Key Responsibilities:

1. Strategic Planning:

Develop and execute tailored digital marketing strategies.
Conduct market research and competitor analysis to uncover trends and opportunities.
Design multi-channel strategies including social media, SEO, PPC, content marketing, and email campaigns, With a focus on Ecom platforms.

2. Campaign Management:

Lead end-to-end campaign execution, ensuring alignment with client goals.
Collaborate with creative, content, and development teams for cohesive content direction, communication, and execution.
Monitor budgets and allocate resources effectively.

3. Social Media Strategy Development:

Create and manage social media content calendars.
Develop engaging and brand-consistent social media posts.
Use performance metrics to adjust strategies for maximum impact.
Stay updated on social media platform updates and best practices.

4. Analytics & Reporting:

Use analytics tools (Google Analytics, SEMrush, etc.) to measure campaign performance.
Generate detailed performance reports with key insights and optimization recommendations.
Present results and strategies clearly and persuasively to clients.

5. Client Collaboration:

Serve as a team support to the Client Relations Manager for assigned clients.
Conduct regular check-ins and strategy sessions.
Build strong, trusting relationships by aligning client goals with marketing performance.

6. Trend Analysis:

Stay updated on the latest digital marketing trends, tools, and platforms.
Introduce innovative marketing approaches leveraging emerging technologies.

7. Team Leadership:

Mentor junior strategists and marketing team members.
Collaborate with cross-functional teams to ensure goal alignment.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in digital marketing, focusing on strategy development.
Proven success in executing multi-platform digital campaigns.
Expertise in SEO, PPC, social media marketing, content strategy, and email marketing.
Proficiency with analytics tools such as Google Analytics, HubSpot, or SEMrush.
Strong communication and presentation skills.
Ability to manage multiple projects and meet tight deadlines.

Preferred Skills:

Experience with marketing automation tools (HubSpot, Marketo).
Certifications in Google Ads, Facebook Blueprint, or HubSpot Marketing.
Understanding of UX/UI principles in digital campaigns.

What We Offer:

Competitive Salary & Benefits – We reward your skills and dedication.
Growth Opportunities – Professional development and career advancement.
Dynamic Work Environment – Join a collaborative and inclusive team.
Exciting Projects – Work with passionate experts on innovative campaigns.

Skills

SEMRUSH Google Analytics Digital Marketing Analysis Digital Marketing Management

Job Details

Industry:

Media/Communications

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Habibullah Road, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Jan 19, 2025

Posting Date:

Dec 18, 2024

Blaze Group

Media/Communications · 11-50 employees - Lahore

Blaze Group of Communications consists of Blaze Outdoor, Blaze Ad Agency, Blaze Fashion & Lifestyle Magazine, Blaze Digital Printing, Blaze Travels & Tours, Hajj-Umrah Services, Sundas Foundation (NGO). Blaze Group of Communications is a company distinguished for its high quality performance and primacy in the world of media and communications. Blaze constitutes five entities related to different aspects of media namely Blaze Outdoor, Blaze Advertising Agency, Blaze International Magazine, Blaze Print Park and Blaze Foundation.