The phenomenon that is known as Big Data has provided businesses with an unprecedented opportunity to create competitive advantage by finding insights in data generated by its customers and instruments. Big Data which is characterized by industry analysts in terms of volume, velocity and variety also comes with its unique set of business and technical challenges – the chief among them is the number of individual technologies that must be mastered in order to extract value from Big Data. Platalytics’ Application Platform helps enterprise overcome these challenges by simplifying Big Data Analytics. It addresses the complexity of Big Data technologies through a simple to user interface and a powerful set of APIs. This combination empowers business users themselves to interact and analyze Big Data and at the same time enables developers to focus on domain application development without having to worry about underlying Big Data analytics technologies, thereby reducing time to market and increasing the adoption of Big Data Analytics in the enterprise.