In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business.
Pioneers and industry leader in the Life Insurance Sector, EFU Life’s major developments during the years are;.

Strongest Financial base in the private sector
Highest paid up capital of Rs. 1 Billion
One of the leading Asset Managers in Pakistan
Diversified Portfolio offering Best Value Products
Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’
Providing coverage to more than 1.5 million lives
Launched the First Mobile app – EFU Life PlanIT
The largest salesforce in the private life insurance sector
Introduced MPOS System to facilitate online payments.
State of the art customer service
Prompt claim settlement
First life insurance company in Pakistan to be awarded the ISO 9001:2008 certification
“Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency

The Company has a growing branch network of over 200 branches throughout the country. For Bancassurance, the Company has a relationship with over 16 major Banks for insurance products & 7 Banks for BancaTakaful offering various life insurance products. For Group Benefits, EFU Life has a marketing team which focuses on providing life insurance coverage to corporate entities and bank clients.

EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

EFU Life is the pioneer in introducing the following products and features in Pakistan

Unit-linked products
Critical Illness Products
Education Planning Product
Inflation Protection Benefit
Pension Plans
Islamic Fund Products