Media Buyer - Meta / Google Ads

Wide HR

Multiple Cities, Pakistan

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Posted 16 hours ago 45 views Report Job

PKR. 60,000 - 90,000/Month

In this pivotal role, you will become a maestro of media buying, wielding your expertise to:

Campaign Strategy Development and Execution: Design, launch, and oversee paid media campaigns on Meta platforms (Facebook, Instagram) and Google Ads to drive results.
Performance Optimization: Regularly evaluate and adjust campaign performance to maximize ROI, fine-tuning strategies and bids as needed.
Market Research and Insights: Analyze market trends and identify target audiences to ensure campaigns effectively reach the intended demographic.
Budget Allocation and Management: Strategically distribute and manage advertising budgets across various campaigns to maximize efficiency and performance.
Creative Collaboration: Partner with the creative team to produce visually compelling ad creatives that drive user engagement and conversions.
Performance Analysis and Reporting: Generate in-depth reports on campaign outcomes, offering actionable insights and recommendations for further optimization.
A/B Testing: Conduct A/B tests to identify the most effective ad creatives, audience targeting methods, and bidding strategies.
Audience Segmentation and Targeting: Implement advanced targeting methods to engage specific audience segments, improving campaign relevance and impact.
Industry Awareness and Trends: Stay informed on the latest industry trends, platform updates, and best practices to maintain a competitive edge in the marketplace.
Stakeholder Collaboration: Work closely with internal teams and clients to align campaign strategies with overall business goals and objectives.