Lead generation Executive

As a Lead Generation Executive at Visnext Software Solutions, you play a crucial role in identifying and developing new business opportunities for the company. Your primary responsibility is to generate high-quality leads that align with our target market. You leverage various digital marketing strategies, including email marketing and market research, to create a robust pipeline of potential clients. You utilize CRM software to track interactions with leads and maintain an organized overview of sales activities, ensuring a seamless handoff to the sales team. With a focus on results and strong analytical skills, you contribute significantly to the growth of our companys client base and revenue. Though this position does not require team management, collaboration with sales and marketing teams is essential to effectively drive our lead generation efforts and achieve our business objectives.
Responsibilities

Conduct thorough market research to identify potential clients and analyze market trends.
Utilize CRM software to manage and track engagement with leads effectively.
Design and implement email marketing campaigns to nurture leads and promote services.
Generate and qualify leads through various channels including social media, networking events, and webinars.
Collaborate with the sales team to ensure smooth transitions of qualified leads.
Analyze lead generation metrics to improve processes and drive better performance.
Maintain an updated lead database and prepare detailed reports on lead generation activities.
Stay informed about industry trends and adapt strategies to target audience effectively.