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This role bridges creativity and strategy to position the company as an industry leader.
Key Responsibilities:
1. Public Relations:
- Develop and implement PR strategies, including press releases and media content.
- Build relationships with media outlets, influencers, and key stakeholders.
- Monitor PR campaign outcomes and industry trends for continuous improvement.
2. Brand Management:
- Oversee brand consistency across all platforms and communications.
- Drive innovative campaigns that align with target audience preferences.
- Collaborate with creative teams to ensure cohesive branding.
3. Digital Marketing Support:
- Contribute to social media strategies, content creation, and campaign execution.
- Track and analyze campaign performance for data-driven optimization.
4. Financial Coordination:
- Manage marketing budgets, vendor payments, and financial reporting.
- Ensure cost efficiency and timely processing of invoices.
5. Market Research:
- Conduct market analysis to identify trends, customer needs, and competitor strategies.
- Provide actionable insights to refine marketing initiatives.
6. Event & Activation Management:
- Plan and execute brand activations and corporate events.
- Manage logistics and ensure alignment with brand standards.
7. Collaboration & Reporting:
- Work with cross-functional teams to align marketing strategies with business goals.
- Regularly update senior management on campaign performance and market insights.
Qualifications:
- Bachelor’s degree in Marketing, PR, Communications, or related field.
- 3+ years of experience in branding, PR, or marketing roles.
- Strong communication, strategic thinking, and project management skills.
- Proficiency in analytics tools and marketing platforms.
Skills
Job Details
TCL Electronics Pakistan (Pvt.) Ltd.
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises. Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group. Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition./p
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