Marketing Executive-Medical

The marketing executive will be critical in elevating the hospital’s profile within the medical community. This position requires a strategic thinker with hands-on experience in medical marketing, adept at forging strong relationships with insurance companies and healthcare professionals.

The ideal candidate will have a proven track record of successfully implementing marketing strategies, excellent communication skills, and a deep understanding of the medical sector’s unique dynamics.

Key Responsibilities:

Design and execute comprehensive marketing strategies aimed at increasing the hospital's visibility and reputation within the medical community.
Analyze market trends and competitor activities to inform strategic decisions.
Develop promotional materials and campaigns tailored to target audiences, ensuring alignment with the hospital’s branding and goals.
Establish and nurture relationships with insurance companies to streamline collaboration and improve service offerings.
Serve as the liaison between the hospital and doctors, facilitating effective communication and collaboration.
Engage with corporate employees to provide necessary protocols and ensure smooth operational workflows.
Act as the primary point of contact for doctors, ensuring their needs and concerns are addressed promptly and effectively.
Foster a collaborative environment by facilitating regular meetings and communication channels between the hospital’s marketing team and medical professionals.
Coordinate with internal departments to ensure marketing initiatives are well-integrated and supported across the organization.

Requirement:

Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
4-5 years of proven experience in medical marketing is a must.
Demonstrated ability to develop and implement effective marketing strategies within the healthcare sector.
Strong understanding of insurance companies and their operations.
Exceptional communication and interpersonal skills.
Ability to establish and sustain professional relationships with healthcare professionals.
Proficiency in using marketing tools and platforms.

Skills

Corporate Marketing Go to Market Strategy Pharmaceutical Knowledge

Job Details

Industry:

Healthcare / Hospital / Medical

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Batala Colony, Faisalabad, Pakistan

Gender:

Male

Minimum Education:

Bachelors

Degree Title:

Marketing

Career Level:

Experienced Professional

Experience:

3 Years - 5 Years

Apply Before:

Sep 24, 2024

Posting Date:

Aug 23, 2024

Rabia Trust Hospital

Healthcare / Hospital / Medical · 101-200 employees - Faisalabad

Rabia Trust Hospital is a non-profit healthcare institution in Punjab, committed to delivering exceptional medical services to underserved communities. Established in 1987, our 200-bed facility offers round-the-clock emergency care, state-of-the-art medical technologies, and a wide range of specialized treatments.