PPC Expert

We are looking for an experienced PPC Expert with a strong background in the Financial sector to join our team at PureLogics. This role is focused on driving lead generation and enhancing brand awareness through paid campaigns on platforms like Google, Meta, and LinkedIn. The ideal candidate will be self-sufficient with a demonstrated ability to manage PPC campaigns end-to-end, from strategy to execution and optimization, ensuring measurable results.

Responsibilities:

Develop, implement, and optimize PPC campaigns targeting the Financial sector, focusing on lead generation and brand building.
Conduct market and audience research to design highly targeted and effective campaigns.
Manage campaign performance, track key metrics like CTR, CPA, and ROAS, and adjust strategies to meet KPIs.
Generate comprehensive campaign performance reports and present insights and recommendations to stakeholders.
Perform keyword research, A/B testing, and competitor analysis to refine campaign strategies and maintain a competitive edge.
Collaborate with cross-functional teams, including Content and Design, to ensure cohesive brand messaging across all channels.

Requirements:

Proven experience in running PPC campaigns with a track record in the Financial sector.
Expertise in managing digital advertising campaigns across multiple platforms such as Google, Meta Facebook/Instagram, LinkedIn, Bing, etc., specifically within the USA region.
Strong understanding of lead generation strategies and brand awareness techniques in PPC advertising.
Ability to independently manage campaigns from strategy through execution and reporting.
Proficient in analytics tools like Google Analytics, Google Tag Manager, and Data Studio.

Experience:

Min of 1 year of hands-on experience in digital marketing campaigns.

What are we offering?

Health Insurance
Provident Fund
Annual Paid Leaves
Compensation Plans
Paid Certifications & Training
Car Finance Program
Bike Finance Program
Child Education Program
Two Annual Trips
Stars Of the Month Rewards
Quarterly Meetups
Referral Bonuses
Birthday & Eid Gifts

Skills

CTR ROAS Google Analytics Meta Ads

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Department:

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Dec 13, 2024

Posting Date:

Nov 12, 2024

PureLogics

Information Technology · 11-50 employees - Lahore

PureLogics is global software outsourcing company. With over 9 years of experience, Fortune 500 customers and over 500+ successful projects, PureLogics develops world-class web and mobile applications for customers across the globe. Our Global Delivery Network allows us to deliver reliable technology and outsourcing services. We pride ourselves in the diversity of the expertise that we offer and our impeccable record with satisfied clients so far. Much of this success is owed to some of the most rigorous and effective methodology that we at PureLogics employ in our production process to ensure the best of results. Who we work with: We are lucky to find really great clients. When we do, it is a symbiotic, mutually respectful and intentional two-way relationship, that creates great stuff. Some of the incredible companies are Intel, U2, BBC, EMC, RIM.