Web Merchandiser

We are seeking a dynamic and innovative Web Merchandiser with a strong background in UI/UX design to join our team. The ideal candidate will be responsible for enhancing our B2B and B2C websites’ user experience, implementing current design trends, and optimizing product presentation to boost engagement and drive sales. This role requires a deep understanding of market trends, consumer behavior, and e-commerce best practices, particularly within the UK market.

Key Responsibilities:

Website Merchandising:
- Curate and manage product listings, ensuring they are presented attractively and aligned with current market trends.
- Develop and execute promotional strategies to highlight key products, seasonal items, and special offers.
- Ensure all our products are on the website in the main category and are searchable using many different terms.
- Utilize A/B testing and other optimization techniques to refine product displays and content for maximum engagement and conversion.
UI/UX Design & Optimization:
- Conduct user research and gather insights to create a seamless and intuitive shopping experience on both B2B and B2C websites.
- Develop and implement wireframes, mockups, and prototypes to improve website usability and visual appeal.
- Collaborate with designers and developers to ensure that design concepts are effectively translated into functional, responsive websites.
- Monitor and analyze user behavior metrics to identify areas for improvement and implement enhancements.
Market Trends & Consumer Insights:
- Stay updated on UK market trends and consumer preferences to inform merchandising strategies and website content.
- Analyze competitor websites and industry trends to identify opportunities for differentiation and improvement.
- Develop and implement strategies to adapt product presentation and marketing efforts based on consumer behavior insights.
Content Management & Product Presentation:
- Collaborate with Product Info Coordinators to ensure accurate and appealing product descriptions, images, dimensions, and pricing are displayed.
- Manage the visual merchandising of the website, including banners, featured products, and category displays.
- Ensure consistency in branding and messaging across all website elements.
Sales & Performance Analytics:
- Track and analyze key performance indicators (KPIs) related to website traffic, conversion rates, and sales performance.
- Generate reports and insights to guide decision-making and refine merchandising strategies.
- Implement strategies to enhance cross-selling and up-selling opportunities.
Collaboration & Communication:
- Work closely with the marketing team to align website merchandising with broader marketing campaigns and promotions.
- Coordinate with the technical team to troubleshoot and resolve any website issues affecting user experience or product visibility.
- Provide training and support to internal teams on best practices for website merchandising and UI/UX.

Qualifications:

Bachelor’s degree in Marketing, Design, Web Development, or a related field.
Proven experience in web merchandising, UI/UX design, or a similar role.
Strong portfolio demonstrating UI/UX design skills and successful merchandising strategies.
Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce) and content management systems (CMS).
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong understanding of UK market trends and consumer behavior.
Exceptional communication and teamwork skills.

Additional Skills:

Knowledge of SEO best practices and how they relate to UI/UX and web merchandising.
Experience with A/B testing tools and analytics platforms (e.g., Google Analytics, Hotjar).
Familiarity with HTML/CSS is a plus.

Skills

Advocate of Teamwork Fluent in English Google Analytics

Job Details

Industry:

Power / Energy

Functional Area:

Merchandising

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Job Location:

Gulberg 3, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

MARKETING, DESIGN, WEB DEVELOPMENT

Career Level:

Experienced Professional

Minimum Experience:

2 Years (• Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce) and content management systems (CMS).)

Apply Before:

Sep 18, 2024

Posting Date:

Aug 17, 2024

Premier Home Pvt. Ltd

Power / Energy · 201-300 employees - Lahore

Premier Energy is a UK based energy company with network spread across Scotland, England, Hong Kong, China, Thailand and Pakistan. We provide International standard energy solutions with expertise in solar, energy audits and energy efficient lighting solutions. We believe in customer-first service and provide excellent site survey, planning of power, equipment sale and installation, repair and after sale service and maintenance. The rising cost of electricity, regular power outages, shortage of natural gas, decline in solar panels cost coupled with abundance of sunshine in Pakistan have made solar power systems worthwhile investments for home and commercial customers. Once Premier Energy solar system is installed, this power system provides free and uninterrupted electrical power and hot water round-the-clock. Premier Energy experts can help you in selecting best system, installation and maintenance of high quality and durable power system. Premier Energy provides solutions which are environment friendly, free of harmful emissions and help to minimize the environmental hazards due to green house effects along with providing a self sustaining and excellent solar power system./p