Online Marketing Specialist

Confidential

Multiple Cities, Pakistan

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Posted Aug 27, 2024 674 views Report Job

We are seeking a dynamic and self-motivated Online Marketing Specialist with a strong command of English and a deep understanding of social media platforms, particularly LinkedIn. The ideal candidate will be responsible for increasing engagement, driving conversations, and enhancing brand visibility within the healthcare sector, targeting US/Canada-based doctors. This role demands a creative approach to content creation, rigorous social media management, and the ability to work independently to achieve results.

Key Responsibilities:

Social Media Strategy & Execution:

Develop and implement comprehensive social media strategies to grow followers, increase engagement, and drive conversions.
Monitor social media platforms, respond to interactions, and manage online communities to foster organic, engaging conversations.
Identify and engage with key social media influencers and groups relevant to the healthcare sector, particularly targeting doctors in the US and Canada.

Content Creation:

Craft creative and thoughtful content designed to resonate with and engage target audiences.
Produce viral content that aligns with the brand’s voice and objectives.
Maintain a high standard of attention to detail to ensure content is audience-specific and impactful.

Social Media Engagement:

Rigorously follow and engage with target influencers and relevant accounts daily to build strong relationships and drive meaningful interactions.
Utilize a deep understanding of social media metrics to measure and optimize engagement and conversation outcomes.
Execute plans effectively to achieve desired engagement results, adapting strategies as necessary based on performance data.

Stakeholder Collaboration:

Collaborate with stakeholders to align social media strategies with overall marketing objectives.
Participate in occasional video conferences with stakeholders/customers to discuss progress, strategies, and results.

Must-Have Qualifications:

Exceptional oral and written communication skills in English.
Proven experience in producing creative, engaging, and viral content.
Strong attention to detail, with the ability to understand audience intent and initiate organic conversations.
Deep familiarity with social media platforms, particularly LinkedIn and X, with a strong personal presence.
Self-starter with the ability to work independently to drive brand visibility and achieve engagement goals.
Experience in measuring and optimizing social media engagement and conversation outcomes.
Willingness and ability to engage in occasional video conferences with stakeholders/customers (desktop/laptop camera required).

Nice-to-Have Qualifications:

Knowledge of the healthcare industry, particularly in the US market.
Understanding of AI technology and trends, especially in the healthcare sector.

Key Success Criteria:

Demonstrated ability to increase engagement and drive conversations within the target audience.
Comfort with social media management being the primary focus of the role.