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Responsibilities:
- Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc.
- Set up and launch programmatic campaign buys
- Calculate and manage bids, win rates, and CPM goals
- Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and literate on strategy as needed.
- Communicate with third-party vendors to create custom audience segments and work with Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals, as well as monitor and troubleshoot win rates across various exchanges.
Requirements:
- BS/BA in Marketing, Communications, Advertising, computer science, or related field
- Minimum of 2 years’ experience within the field of Programmatic Media buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns. (Especially in DV360)
- Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel
- Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience
- Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
- Entrepreneurial in the approach to media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
- Good English skills (written and spoken) – Must
- Google data studio experience – an advantage
- Communicates successes, failures, and escalations to line manager in a timely manner
- It's important that you are mostly available during European working hours.
Desired Skills and Experience:
- Advertising, Mathematics, Performance Campaigns, Marketing, Media
- Buying, Data Analysis, Mobile Advertising, Microsoft Excel,
- Programmatic Media Buying, Campaign Management, Communications,
- Reporting, Ad Serving Technologies, Digital Analytics, Real-Time Bidding
Skills
Job Details
Industry:
Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Location:
Gender:
Male
Minimum Education:
Bachelors
Degree Title:
BS/BA in Marketing, Communications, Advertising, computer science, or related field
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Jul 05, 2023
Posting Date:
Jun 05, 2023
Media Yo
Services · 11-50 employees - Faisalabad, FR Peshawar, Islamabad, Lahore, Peshawar, Quetta, Rawalpindi
.
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