Posted Jul 31, 2024 1021 views
The Chief Marketing Officer (CMO) will be responsible for developing and executing the overall marketing strategy for www.marjanwear.com.pk. This role requires a visionary leader with a deep understanding of the fashion and textile industry, exceptional strategic thinking, and proven expertise in brand management, digital marketing, and market research. The CMO will play a pivotal role in enhancing the brand's market position and driving revenue growth.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies aligned with the company’s business goals and vision.
- Analyze market trends and consumer behavior to identify new opportunities and areas for growth.
- Set clear, measurable objectives and performance metrics for marketing campaigns and initiatives.
Brand Management:
- Oversee the development and execution of the brand’s positioning, messaging, and identity.
- Ensure consistency in brand communication across all channels and touchpoints.
- Lead efforts to strengthen brand equity and enhance brand perception.
Digital Marketing:
- Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and social media.
- Utilize data analytics to monitor and optimize digital campaigns for maximum ROI.
- Stay current with digital marketing trends and technologies to keep the brand ahead of the curve.
Market Research & Analysis:
- Conduct market research to understand customer needs, preferences, and trends.
- Analyze competitor strategies and market dynamics to inform marketing tactics.
- Prepare and present reports on marketing performance and market insights to the executive team.
Team Leadership:
- Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Oversee the recruitment, development, and management of marketing personnel.
- Coordinate with other departments to ensure alignment and synergy across business functions.
Budget Management:
- Develop and manage the marketing budget, ensuring effective allocation of resources.
- Monitor expenses and optimize marketing investments to achieve financial objectives.
- Partnerships & Public Relations:
- Establish and maintain relationships with key stakeholders, including media, influencers, and industry partners.
- Oversee public relations activities to enhance the brand’s public image and reputation.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or relevant advanced degree preferred.
- Proven experience as a CMO or in a senior marketing role within the fashion or textile industry.
- Demonstrated success in developing and executing effective marketing strategies.
- Strong understanding of digital marketing, market research, and brand management.
- Exceptional leadership, communication, and interpersonal skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Creative thinking with a passion for innovation and staying ahead of industry trends.
Benefits:
- Competitive salary and performance-based bonuses.
- Health and wellness benefits.
- Opportunity to work with a growing and dynamic team.
- Professional development and career growth opportunities.
Job Type: Contract
Contract length: 24 months
Pay: From Rs110,000.00 per month
Skills
Job Details
Marjan Wear
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