Posted May 16, 2023 123 views
Job Summary:
LAMA is looking for an extraordinary Assistant Manager Performance Marketing to help drive new user growth / retain existing through various channels. As a member of the Acquisition Team, you’ll be responsible for helping build and manage campaigns across a variety of digital channels, to help drive traffic and maximize return on investment across paid / unpaid social channels and help grow organic traffic.
Duties & Responsibilities:
- Create, run, and manage multiple paid campaigns across channels
- Identify and execute optimization recommendations to increase campaign ROI
- Maintain and operate day to day campaign spend as per allocation
- Run campaigns for our clients on different platforms - Google search, Facebook, YouTube, Native Ads, TikTok etc.
- Identify pain points to improve non creatively-performing areas
- Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI
- Use a data driven approach to manage campaigns and derive insights on strategy and performance.
- Complete responsibility of campaign, KPI & lead targets
- Identify new platforms, tools, and systems to improve performance
Minimum Requirements:
- A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out
- A BA/BS/Masters degree or equivalent practical experience
- At least 2+ years of related digital or Social Media Advertising experience including SEO
- A strong grasp of Web Analytics, Google analytics (performance) marketing
- Strong analytical ability and are an advanced Excel nerd
- Outstanding ability to think creatively, identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- High levels of integrity, autonomy, and self-motivation.
- An energetic and willing attitude
- The ability to synthesize complex ideas into actionable recommendations for senior executives
- A hungry, infectious personality: we’re looking for someone determined and able to win
Bonus:
- Deep Understanding of AdWords & Facebook
- Experience with Web Tracking and Attribution
- Offline Marketing experience
KPIS
- Clicking Rate
- Followers Rate
- Returning Visitors Rate
- Conversion Rate
- Up to date campaigns launching
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Lama Retail Private Limited
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