Posted May 14, 2024 268 views
Role Specifications:
- Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
- Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
- Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
- Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
- Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
- Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.
Skills Requirements:
- Successful track record to drive revenue, user acquisition, and brand awareness.
- Experience of managing Meta & Google search campaigns in multiple countries.
- Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive campaign ROI up.
- Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.
Experience Requirements:
- Minimum 2 years of relevant experience in a Digital Marketing Manager.
Location:
Remotely working Pakistan Standard time – Full time (Monday to Friday)
Job Details
Human Resource Solutions International (HRSI) was constituted in early 2004 and today we are amongst the leading HR solution providers and Executive Search firms in Pakistan. We are privileged to be considered premier human resource solutions for our clients; we perform the role of being a distanced HR department for our clients, carefully analyzing and fulfilling all their needs. rnOn the Executive Research front, HRSI assists over 70 MNCs & Blue Chip clients in Pakistan, Southeast Asia & UAE operating in 20 different Industry verticals. HRSI is also an exclusive partner of “The International Executive Search Federation (IESF)”; world’s largest executive search network, with an alliance of leading executive search firms, in 43 countries. Therefore, HRSI excels in providing global reach via local partnerships.
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