Digital Advertising Specialist - PPC

HR WAYS (PRIVATE) LIMITED

Lahore , Pakistan

Apply Now

Posted 5 days ago 68 views Report Job

Responsibilities

Identify problems and deficiencies and implement solutions promptly
As online advertising performance is extremely important to the success of our client's businesses, this position will play a massive role in driving business growth and success, internally and externally
You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager
Suggest improvements for process and productivity optimization
Understand the client's industry and needs and set goals for monthly meetings
Research and present the Digital Marketing plan to clients
Collaborate & Share research with team members for Ad copy, Graphic design, etc
Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client
Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
Develop campaign structure and ad groups
Creation and suggestions on graphical banner ads and other text ads.
Identify performance targets, project milestones, resource needs, etc
Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company
Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages
Work on different bid strategies employed at the campaign, ad group, & keyword levels
Analyze campaigns and provide actionable optimization recommendations
Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc
Setup and recommend re-marketing campaigns
Integrate third-party online call-tracking software for conversion analytics
Create Conversion Tracking for all client campaigns and monitor the conversion rate
Set up events for the website's different sections to analyze users behavior
Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients
Collaborate with teams and plan digital marketing campaigns for Digilatics

The Requirements:

2+ years of experience as Paid Search/Paid Social specialist or a similar role
Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, etc
2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy
2+ years of experience in web analytics, marketing, tracking, and business development
Experience with A/B testing and other testing metrics
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on our client's key business outcomes
Critical thinker with excellent problem-solving skills
Expert in setting up conversion tracking and able to report the real ROI
Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning
Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights
Strong communication skills, ability to prepare and present campaign reports to clients
Stay up to date with the latest digital marketing trends and best practices
Team player and able to grow into a leadership role
Excellent time-management skills
Excellent interpersonal and communication skills