Key Responsibilities:

  • Work with the marketing, content, and other teams to brainstorm, conceptualize, and develop unique design concepts and layouts for various projects, including marketing campaigns, branding, and client proposals.
  • Stay updated on current design trends, social media trends, and best practices for digital marketing visuals. Design variations of ads and creatives for A/B testing to improve performance.
  • Create visually appealing graphics, videos, and illustrations for social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Develop optimized visuals (infographics, images) that contribute to SEO goals, ensuring files are web-friendly and support keyword strategies.
  • Design eye-catching banners, graphics, and videos that drive conversions for PPC, display, and social media ads.
  • Create infographics and data visualizations that effectively communicate complex information in an easy-to-understand format.
  • Collaborate with SEO and Ads specialists to create visuals based on performance data, targeting, and audience insights.
  • Ensure all designs meet technical requirements, including resolution, color profile, and file format specifications.

Requirements:

  • Work with the marketing, content, and other teams to brainstorm, conceptualize, and develop unique design concepts and layouts for various projects, including marketing campaigns, branding, and client proposals.
  • Stay updated on current design trends, social media trends, and best practices for digital marketing visuals. Design variations of ads and creatives for A/B testing to improve performance.
  • Create visually appealing graphics, videos, and illustrations for social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Develop optimized visuals (infographics, images) that contribute to SEO goals, ensuring files are web-friendly and support keyword strategies.
  • Design eye-catching banners, graphics, and videos that drive conversions for PPC, display, and social media ads.
  • Create infographics and data visualizations that effectively communicate complex information in an easy-to-understand format.
  • Collaborate with SEO and Ads specialists to create visuals based on performance data, targeting, and audience insights.
  • Ensure all designs meet technical requirements, including resolution, color profile, and file format specifications.
  • Ensure all designs align with the company's branding guidelines and maintain consistency across all digital channels.
  • Design and develop brand guidelines, ensuring all design projects adhere to the company's branding standards.
  • Collaborate on logo creation, typography, and other branding elements for internal and external clients.
  • Organize and manage graphic files and design assets for easy access across the marketing team as per SOP.

Experience:

  • 3+ years of experience in graphic design, preferably within a corporate or agency setting. (preferably in the international Market).
  • Proven experience in digital marketing design, especially for social media, SEO, and advertising.
  • A strong portfolio demonstrating a variety of design projects, from web and digital platforms to print materials

Technical Skills:

  • Expertise in design software including Adobe Creative Suite (Photoshop, Illustrator), and Basic Knowledge of Adobe Xd.
  • Hands-on experience of motion graphics or video editing tools (After Effects, Premiere Pro, CapCut).
  • Knowledge of printing processes and specifications to produce high-quality print materials.

Creative Skills:

  • Understanding of design principles, color theory, typography, and layout techniques.
  • Strong understanding of typography, color theory, composition, and design principles.
  • Ability to create visually appealing, user-friendly, and brand-consistent designs.
  • Excellent attention to detail and a keen eye for aesthetics

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Experience:
3 Years - 4 Years
Apply Before:
Dec 02, 2024
Posting Date:
Oct 31, 2024

HR WAYS (PRIVATE) LIMITED

Recruitment / Employment Firms · 1-10 employees - Lahore

HR WAYS (PRIVATE) LIMITED

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