Digital Marketing Specialist

As the Digital Marketing Specialist, you’ll enhance our online brand presence and drive lead generation. Your responsibilities include managing our social media platforms, strategizing and executing campaigns for search engine marketing (SEM), account-based marketing (ABM), Pay-per-click (PPC) and other digital advertising avenues to enhance the customer experience and boost conversion rates. Will manage multiple campaigns at one time. This role directly interacts with the Marketing, Sales, and Go-to-Market teams.

Search Engine Marketing (SEM): Develop, implement, and optimize SEM campaigns to increase lead generation, brand visibility and drive traffic to our website.

Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to maximize ROI.

Account-Based Marketing (ABM): Create and execute ABM strategies to targeted accounts, personalize marketing efforts, and drive engagement.

Social Media Management: Oversee the company’s social media presence, including content creation, scheduling, and community engagement to enhance brand awareness. Conduct social listening and identify trends, monitor influencers and identify opportunities to engage, respond or forge new relationships

Content Marketing: Develop and manage content marketing strategies, including blog posts, whitepapers, case studies, and more to attract and engage our target audience.

Analytics and Reporting: Monitor and analyze campaign performance. Provide monthly reports and insights to help optimize marketing efforts.

Cross-Functional Collaboration: Work closely with different teams, including sales and value stream leads to ensure cohesive and effective digital marketing strategies.

Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.

Brand Management: Maintain and enhance the company’s brand image through consistent messaging and visual identity across digital marketing channels.

Multi-Channel Marketing: Understand, create, and manage multi-channel marketing campaigns across various platforms (email, content, social media, paid search, events, webinars.)

Content Creation: Write and edit copy for various marketing channels, ensuring consistent messaging and brand voice.

Segmentation and Tailoring: Identify target segments and tailor marketing efforts and messaging effectively.

What’s required to be successful in this role?

Strong communicator and storyteller- written, editing, verbal and visual.
At least 2 years of experience managing successful campaigns with SEM, managing social media platforms such as X, LinkedIn, Facebook
Working knowledge of: Adobe Suite as well as Google Analytics & Google AdWords, and Buffer/Hootsuite. Google Ads certification preferred
Familiarity with web design and content management systems (Elementor & WordPress)
An ability to multitask and perform under tight deadlines
Creative, innovative, and thinks outside the box.
Strong organizational & time management skills – will manage multiple campaigns at once
Experience with visual communication principles
Excellent analytical and project management skills

What else would set me apart?

Experience in Microsoft professional services and/or B2B technology.
Experience with Account Based Marketing (ABM) campaigns.
Knowledge of email/marketing automation technologies

We are looking for curious initiative takers to join our team, so if you are passionate about being a leader and working with smart people that are committed to accomplishing great things, then apply today!