Posted Jan 15, 2024 191 views
- Minimum 2 to 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
- Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
- Managing PPC budgets, while strengthening platform accounts and key client relationships.
- Executing & optimizing multiple PPC campaigns simultaneously.
- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Social Media ads, Bing).
- Targeting selected groups through keyword and audience research.
- Managing and editing campaign budgets and adjusting bids to optimise ROAS,
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
- Reporting KPIs to management on a regular basis via various dashboards.
- Producing engaging, clear and concise copy for campaigns
- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
- Reducing risk of click fraud and irrelevant spend.
- Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.
Job Details
EFS Marketing Pvt Ltd
EFS Marketing is a well-known private limited organization, based in Islamabad, Pakistan. The company engages itself with various services in the Real Estate sector, including buying, selling, and renting properties in both commercial and residential sectors. Since its inception, EFS Marketing has become a trusted name in the real estate industry of Pakistan and has been able to build a strong reputation among its clients and stakeholders. Through its innovative and dynamic approach, EFS Marketing has managed to cater to the diverse requirements of its clients. The company is committed to providing unmatched services, using state-of-the-art technology, and utilizing the vast knowledge base of its experienced team members. The pragmatic philosophy of EFS Marketing is to provide a comprehensive solution to its customers – from initial property management to negotiation, ensuring that its clients can successfully accomplish their goals. Contrary to other Real Estate organizations in Pakistan, EFS Marketing always endeavors to reduce the stress associated with property transactions among its clients through open and clear communication procedures, customer-based solutions while providing sound advice. With a dynamic management team and a highly qualified workforce, EFS Marketing is continuously working towards bettering its scope and services to generate maximum client satisfaction, enabling the company to create a steady, long-term relationship with its clients and stakeholders.
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