Social Media Marketing Specialist

Delta Accountancy

Islamabad , Pakistan

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Posted 8 hours ago 40 views Report Job

PKR. 70,000 - 100,000/Month

Key Responsibilities:

1. Social Media Strategy:

• Develop and execute comprehensive digital marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, and YouTube.

• Set measurable goals aligned with broader marketing and business objectives.

2. Digital Campaign Management:

• Create, manage, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads).

• Monitor campaign budgets, KPIs, and ROI for all social media marketing efforts.

3. Content Development:

• Produce high-quality, visually appealing content, including graphics, videos, and written posts, using tools like Canva, Adobe Suite, and video editing software.

• Schedule content across platforms using social media management tools like Hootsuite, Buffer, or Sprout Social.

4. Audience Engagement:

• Engage with followers by responding to comments, messages, and reviews promptly.

• Foster community growth by running interactive campaigns like polls, Q&A sessions, and giveaways.

5. SEO and Analytics:

• Optimize social media content for search engines to improve visibility.

• Analyse and report on performance metrics, such as engagement rates, reach, conversions, and customer acquisition.

6. Trend Analysis:

• Stay updated on the latest digital marketing trends, algorithms, and platform updates.

• Innovate strategies to keep the brand ahead of competitors in the digital space.

7. Collaboration and Coordination:

• Work closely with the content, graphic design, and product teams to ensure cohesive messaging.