The customer began to decide the trend and fate of the market after a change of Govt. policy for protecting industries by price controlling mechanism in early 1990s. The customer emerged and established as a powerful entity to drive the market based on product range, quality, brand, and of course cost effectiveness.

The technology used in iron and steel making is undergoing a tremendous change, catering to more and more sophisticated causes. Today, a solution to competitiveness lies in using contemporary technology and scale of operations.

The group's strength lies in having conceived the customer's message by infrastructure, as the need to transform to qualitative industrial change was impassable due to such spiral and counter-current metamorphosis.