Digital Marketing Expert

ARKZ International PVT

Posted Aug 28, 2024 160 views Report Job

PKR. 100,000 - 150,000/Month

We are looking for a talented Digital Marketing Specialist to join our company.

Your key role will be to help us build up our business activities by implementing and managing marketing campaigns, analyzing user engagement data, and creating performance reports for various inhouse projects.

The Digital Marketing Specialist’s responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.

The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Duties & Responsibilities

Develop and implementation of online marketing strategies to enhance a company’s online presence, improve its brand awareness, and increase sales or leads.
You must be proficient in social media, email marketing, SEO, and other digital platforms.
The following are the main duties and responsibilities of a Digital Marketing Specialist:
Develop and implement comprehensive digital marketing strategies using various digital channels such as websites, email marketing, social media, and advertising
Monitor and analyze performance of digital marketing campaigns and report on their effectiveness
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
Track the website traffic flow and provide internal reports regularly
Identify trends and insights, optimize spend and performance based on the insights
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Create and manage content marketing strategies and social media presences
Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing
Interact with designers to improve user experience
Maintain partnerships with media agencies and vendors
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Develop and execute A/B testing procedures
Brainstorm new and creative growth strategies
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate