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Digital Marketing Coordinator

Alliance Investments Management LLC

拉合尔，巴基斯坦

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发布 Jun 13, 2023 232 查看

Job Summary:

In this role, you will be responsible for assisting in the development and execution of digital marketing strategies to promote our products and services.

You will work closely with the marketing team to optimize online campaigns, analyze performance metrics, and implement innovative digital marketing initiatives.
The ideal candidate has a strong understanding of various digital marketing channels, excellent analytical skills, and a passion for staying up-to-date with the latest trends in the industry.

Responsibilities:

Assist in the development and implementation of digital marketing strategies across various platforms, including but not limited to search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.
Collaborate with the marketing team to create compelling and engaging content for digital marketing campaigns, ensuring consistent messaging across all channels.
Conduct keyword research, analyze website traffic, and provide recommendations for optimizing website content to improve organic search rankings.
Monitor and analyze the performance of digital marketing campaigns using web analytics tools, such as Google Analytics, and provide regular reports and insights to the marketing team.
Coordinate email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.
Collaborate with internal and external stakeholders, such as designers, developers, and agencies, to ensure the timely execution of digital marketing campaigns and initiatives.
Support the marketing team in organizing and executing online events, webinars, and other digital marketing activities.