Digital Marketing Executive

ACE Money Transfer is currently recruiting for a Digital Marketing Executive to join our Marketing team in Rawalpindi Office Pakistan. We’re looking for someone to develop and maintain statistical models to understand the contribution of marketing to the business and to advise on how we should invest our marketing budget. To be part of the team driving evidence-based marketing.

Working predominantly within Marketing, but also across teams such as Sales, Product, Service, and IT, you will be accountable for high-profile projects starting from conceptional ideas through to the operationalization within Marketing & Sales. You’ll be presenting and managing stakeholders at different levels both inside and outside the business, conveying complex analysis in a fast-paced, practical environment.

Key Responsibilities

Working collaboratively with cross-functional teams to gather measurement requirements, business questions, and challenges from marketing and sales teams and identify opportunities to apply advanced data analysis to deliver actionable insights and recommendations in the review and optimization of strategic and operational performance. Ultimately to support data-driven marketing value capture.
Exploratory data analyses and investigations to solve problems from ideation to production, using machine learning.
Presenting findings, results, recommendations and ultimately performance metrics to a broad range of stakeholders, including senior management; communicating and delivering complex analysis effectively to tell a story from business problem to recommendation and results.
Working with IT and Reporting teams to identify and develop relevant data sources.
Operationalize and industrialize statistical models to ensure appropriate levels of performance metrics are met, and models are adopted and maintained within each region, within new, advanced BI dashboards, where relevant.
Evangelizing all practices and policies and providing ongoing support and training to ensure effective interpretation of insight resources across the marketing organization.
Ensuring insight, models and analyses meet and are aligned to strategic objectives.
Prioritizing projects to reflect organizational priorities.
Where relevant, working with external suppliers to deliver marketing evaluation projects.

Collaborative Relationships

The role holder will work with the Marketing Operations team, media, web and IT team, and Marketing team.
The role holder will focus on supporting marketing performance optimization across the range of brand activation and demand generation activities including e.g. analysis of paid and non-paid activities such as PPC, display, social, SEO, and affiliate channels.
Liaise with other internal departments within regions, as necessary.

Demonstrated Skills And Competencies

Demonstrated knowledge of brand campaigns, tactical campaigns, and online trends.
Keen news judgment - the ability to manage global, macro, alongside micro details on trends.
Proficiency in social media channels, especially Facebook, Twitter, Instagram, LinkedIn and others.
Proficiency in reporting tools.

Personal Attributes

Excellent understanding of the lifestyle market
Professional presentation skills
Analytical skills
Understanding and supporting the development of budgets
Must have strong interpersonal skills with attention to details
Strong written and verbal communication skills
Strategic thinking combined with the ability to move strategy to action
Problem-solving skills
Self-motivated, creative, and confident, with a highly energetic personality
Ability to meet deadlines consistently
Pro-active and taking initiative
Must be organized and able to work and follow systems and procedures
Must be adaptable to change of strategy, ideas, systems, etc.
Must be customer service oriented. Proficiency in organizational planning with the ability to multi-task

Skills

Digital Marketing Reporting SEO PPC Digital Marketing Management Marketing Email Writing Brand Awareness Brand Management Digital Marketing Analysis

Job Details

Industry:

Banking/Financial Services

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Job Location:

Kharian, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Oct 01, 2024

Posting Date:

Aug 30, 2024

Aftab Currency Exchange Ltd

Banking/Financial Services · 201-300 employees - Kharian

Aftab Currency Exchange Ltd. is a UK incorporated Company that is part of the well-established Aftab group companies and has been operating in the North West of England since 2002. Our head office was the starting point of the UK success story when we commenced business with retail clients and two business associates we now have our London branch in South West London and have over the past 9 years expanded our coverage through the use of agents across the UK and now boosts a network of more than 280 business associates and agents using the Aftab Currency Exchange name which we have worked hard to maintain our credibility and trusts within the Pakistani community.