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PPC Specialist

The PPC Specialist will be responsible for managing and optimizing our pay-per-click (PPC) advertising campaigns across various platforms. The candidate must have a deep understanding of digital marketing, a passion for data-driven decision-making, and a proven track record of successful PPC campaign management. This role involves strategizing, executing, monitoring, and analyzing PPC campaigns to maximize ROI and drive business growth.

Key Responsibilities:

Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Social media, and e-Commerce platforms.
Conduct keyword research and selection for PPC campaigns. (Add PPC keywords & negative keywords)
Optimize bidding at keywords, placement, device, geographic, demographic and other levels.
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
Ensure and monitor that the ad campaigns does not tip over the weekly/monthly budget.
Manage budget allocation and bid strategies to maximize ROI.
Find ways to reduce risk of click fraud.
Review and maintain quality score, impressions, shares and other metrics important to paid marketing.
Monitor and analyze campaign performance data to ensure optimal results and identify areas for improvement.
Review and maintain Quality Score, impression share and other metrics important to paid marketing.
Perform A/B testing to continuously improve ad performance and conversion rates.
Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance reports.
Stay up-to-date with the latest SEO and PPC trends, techniques, and best practices.
Collaborate with the our team to align PPC campaigns with overall marketing strategy.
Conduct competitor analysis to identify opportunities and stay competitive in the market.

Requirements:

1+ Year of Proven experience as a PPC Specialist.
In-depth knowledge of Google Ads, e-Commerce, and Social media advertising platforms.
Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
Proficient in keyword research and using PPC management tools.
Excellent written and verbal communication skills.
Strong attention to detail and organizational skills.
Ability to work as part of a team in a fast-paced environment.
Must have an eye for ad visuals.
Google Ads and/or Bing Ads certification is a plus.

Shift Timings: