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Marketing Assistant

Viral Webbs

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Role

Develop and manage digital marketing campaigns
Oversee social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Identify and/or fix any errors or bugs in online content
Edit and post videos, image ads and audio content to social sites
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Key skills

Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts/social posts will be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video/Image editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: No need to be a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines