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Social Media Marketing Executive

We are seeking an enthusiastic and results-driven Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will be a creative thinker with a passion for social media and a track record of developing engaging content that resonates with our target audience.

Responsibilities:

Develop and execute comprehensive social media strategies to increase brand visibility, engagement, and conversion rates across various platforms.
Create and curate high-quality, compelling content for social media channels, including written posts, images, videos, and interactive media.
Monitor social media trends, conversations, and user feedback to identify opportunities and insights for optimizing our social media presence.
Collaborate with internal teams to align social media efforts with marketing campaigns, product launches, and events.
Manage social media advertising campaigns, including budget allocation, targeting, optimization, and performance tracking.
Analyze key metrics and performance data to assess the effectiveness of social media initiatives and make data-driven recommendations for improvement.
Stay up-to-date with the latest trends, tools, and best practices in social media marketing and incorporate innovative strategies into our campaigns.

Requirements:

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience in social media marketing, with a strong portfolio demonstrating successful campaigns and measurable results.
Deep understanding of social media platforms, algorithms, and advertising features, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
Exceptional written and verbal communication skills, with a keen eye for detail and the ability to craft engaging content that resonates with diverse audiences.
Strong analytical skills and proficiency in social media analytics tools to track and interpret performance metrics.
Creative thinker with the ability to generate innovative ideas and adapt strategies to evolving trends and audience preferences.
Proactive problem-solver with the ability to work effectively both independently and collaboratively in a fast-paced, deadline-driven environment.
Experience with graphic design, video editing, or other multimedia skills is a plus.