发布 Jul 12, 2024 232 查看
Responsibilities
Below are some of the responsibilities a Google Ads expert is expected to assume in their position:
- Manage all aspects of Google Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets
Below are the qualifications expected of a Google Ads expert:
- A degree in digital marketing or a related business field
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
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