Senior Social Media / Digital Marketing Expert

We are seeking talented Senior Social Media / Digital Marketing Expert to join our team. These roles offer flexible working arrangements, starting with an initial two-week on-site assessment in Lahore, after which successful candidates will have the option to work remotely.

Key Responsibilities:

Develop, implement, and optimize digital and social media marketing strategies for our clothing (global markets), IT, and 3D printer (New Zealand) businesses.
Social Media Content Calendar management; full ownership, planning + execution
Create and manage high-impact campaigns across Website, Facebook, Instagram, TikTok, YouTube, LinkedIn, Google, and Snapchat, among others.
Conduct keyword research, ad copywriting, and audience targeting to maximize campaign effectiveness.
Design and implement lead-generation strategies, optimizing the conversion funnel in collaboration with our sales teams.
Monitor, analyze, and optimize campaigns based on KPIs and ROI, ensuring data-driven adjustments for continuous improvement.
Image editing (Adobe Suite skills essential)
Working within Shopify (experience using Shopify preferred)
New product launch strategies
Monthly, quarterly and annual marketing budgeting and forecasting
Perform A/B testing on ad creatives and targeting strategies to enhance conversion rates.
Manage a content calendar aligned with marketing goals; collaborate with content creators for high-quality production.
Engage with online communities, manage follower interactions, and moderate discussions.
Build relationships with influencers and partners for brand promotion, developing influencer strategies and measuring their success.
Incorporate SEO and SEM strategies to boost organic and paid reach across platforms.
Provide regular performance reports, including actionable insights and competitive analysis.
Stay updated on the latest trends, algorithm changes, and best practices in digital marketing.
Manage and optimize advertising budgets to ensure maximum ROI.
Resolve issues related to Meta and Google ad accounts, ensuring smooth campaign operations.
Review User interface of the websites and suggest improvements.

Qualifications and Requirements:

At least 5 years of experience in digital and social media marketing, preferably in the Fashion Industry.
Proven experience in managing campaigns on platforms like Facebook, Google, Pinterest TikTok, YouTube, LinkedIn, and Snapchat.
Strong analytical skills, with the ability to interpret advertising metrics to drive performance.
Experience in audience targeting, segmentation, and managing ad budgets effectively.
Problem-solving skills for managing campaigns under tight deadlines and resolving account issues.
Bachelor's degree in Marketing, Communications, or a related field.
Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.
Have a laptop and Internet connection arrangements.