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Social Media Marketing Specialist

SOCIAL MEDIA SPECIALIST:Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.You are responsible for joining relevant conversations on behalf of the brand and selling our brand by providing support to current and prospective customers.

Objective:

To ensure that we are booked with clients. Very Simple.

Responsibilities:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Social Media Specialist Requirements:

Proven working experience in social media marketing or as a Digital Media Specialist. Experience in Beauty aesthetics clinic is a plus.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations