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SEO Specialist

You will be responsible for developing and executing strategies to improve our clients' online presence through off-page optimization techniques. This role involves building high-quality backlinks, managing online reputation, and ensuring a strong brand presence across the web.

Key Responsibilities:

Develop and implement off-page SEO strategies to improve search engine rankings and website traffic.
Conduct thorough backlink audits and create link-building strategies that align with best practices and industry standards.
Identify and secure high-quality backlinks from relevant and authoritative websites.
Collaborate with content creators to develop shareable content that attracts natural backlinks.
Engage with industry influencers and bloggers for partnerships, guest posting, and outreach campaigns.
Track and report on the effectiveness of off-page SEO activities, providing insights and recommendations for improvement.
Stay updated with the latest SEO trends, algorithm updates, and best practices in off-page optimization.
Manage and optimize local SEO strategies, including business listings and local citations.
Conduct competitor analysis to identify opportunities for improving backlink profiles and online visibility.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in SEO with a focus on off-page optimization.
Proven track record of successful link-building and online reputation management.
Strong understanding of search engine algorithms and ranking factors.
Experience with SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Detail-oriented with strong organizational and time-management skills.
Familiarity with content marketing and social media strategies is a plus.
Knowledge of HTML, CSS, and basic web development principles is a plus.