Digital Marketing Specialist

PI Digital Consulting

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Roles and Responsibilities:

Digital Marketing:

Develop and Implement Marketing Strategies:
Create and execute comprehensive digital marketing strategies to promote the company's services and attract potential clients.
Analyze market trends and competitors to refine marketing tactics.

Social Media Management:

Manage and grow the company's presence across various social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).
Develop and schedule engaging content, including posts, stories, and videos.
Monitor and respond to audience engagement and inquiries in a timely manner.

Search Engine Optimization (SEO):

Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and organic traffic.
Track and analyze website analytics to identify areas for optimization and growth.

Paid Advertising:

Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
Monitor and optimize ad performance to maximize ROI and achieve marketing goals.

Email Marketing:

Design and implement email marketing campaigns to nurture leads and maintain client relationships.
Segment email lists and personalize content to target specific audiences effectively.

Branding Strategy:

Develop and implement a cohesive branding strategy to enhance the company’s market presence.
Ensure consistent application of the brand across all marketing materials and channels.

Qualifications:

Proven experience in digital marketing, SEO, and content creation.
Strong writing and communication skills, with the ability to create compelling and informative content.
Proficiency in using digital marketing tools and platforms (Google Analytics, SEMrush, Hootsuite, etc.).
Creative skills with experience in using Canva or similar tools for content creation.
Knowledge of the industry is a plus.
Ability to work independently and as part of a team, with excellent organizational and time management skills.