概要

Asad Gillani is a results-driven marketing professional with extensive experience in digital marketing, brand management, and strategic campaign development. Currently serving as an Assistant Marketing Manager at The MediaGale, he has a proven track record of driving brand awareness and customer engagement through integrated marketing campaigns. With a solid background in managing cross-functional teams, budget optimization, and competitive analysis, Asad has demonstrated his ability to deliver high-impact marketing initiatives that yield substantial ROI.


In his previous role as a Digital Marketing Senior Associate, Asad managed multi-platform paid search campaigns, achieving significant growth for clients and honing his expertise in lead generation and SEM. His hands-on experience with analytics, forecasting, and budgeting has enabled him to consistently optimize marketing performance and sustain business growth.

工作经历

公司标识
Assistant Marketing Manager
The MediaGale
Sep 2022 - 代表 | Lahore, Pakistan


Developed and executed integrated marketing campaigns to drive brand awareness and customer engagement.
Analyzed market trends and customer insights to inform strategic decision-making and optimize marketing efforts.
Managed cross-functional teams and coordinated with departments to ensure consistent brand messaging across all channels.
Monitored and reported on campaign performance, providing actionable insights for continuous improvement.
Assisted in the planning and execution of product launches, events, and promotional activities.
Oversaw the creation and distribution of marketing materials, including digital content, and social media assets.
Collaborated with external agencies and vendors to develop creative assets and media plans.
Managed marketing budgets, ensuring cost-effective use of resources while maximizing ROI.
Conducted competitive analysis to identify market opportunities and recommend strategic adjustments.

公司标识
Digital Marketing Senior Associate
The Mediagale
Dec 2019 - Aug 2022 | Lahore, Pakistan


Managed paid search campaigns to optimize conversions, increased traffic and maintained ROAS.
Experience working with multi ad platforms, such as Google Ads, Meta Ads and TikTok.
Utilized Analytics to track online and offline traffic with user journey for all marketing channels.
Experience in creating and managing multi funnel campaigns to achieve 140% growth for clients.
Ensure weekly reporting structure with in-depth analysis for better optimization.
Involved in plan building, forecasting and budgeting for 25+ clients.
Engaged cold audiences by email marketing campaigns to redirect customers to websites.
Hands-on experience in generating leads for different businesses using SEM.
Actively participating and working closely with the management to sustain growth and stabilize the business.

公司标识
Client Services
AdCom (Pvt.) Ltd
Jul 2019 - Aug 2019 | Lahore, Pakistan

公司标识
Underwriting, Claims department
Atlas Insurance
May 2018 - Jun 2018 | Lahore, Pakistan

学历

Pak American Institute of Management Sciences (Pak AIMS)
硕士, 工商管理硕士学位, ‎
Marketing
CGPA 3.2/4
2024
Lahore University of Management Sciences (LUMS)
短课程, ‎
Incomplete
2021
PNY Trainings Lahore
证书, ‎
Incomplete
2020
University of Worcester
学士, , Bachelor of Business Administration with Honours‎
Accounting & Finance, Marketing and Brand Management, Operations Management
等级 C+
2019
British Education & Training Systems
大专, Business Management‎
Completed
2017

技能

中级 Creativity and imagination
中级 Meeting & Greetings
熟练 Negotiation Skills
中级 Accounts Administration
初学者 Aesthetic Procedures Knowledge
初学者 Analytical Skills
中级 Business Analysis
初学者 Business Development Process
初学者 Business Orientation
初学者 Coaching Skills
中级 Communication Skills
中级 Conservation Awareness
中级 Corporate Counseling
初学者 Customer Relationship Managament
中级 Database Management 
初学者 Drafting Policies
熟练 Handling Assignments
熟练 Health Ftness
初学者 Inspection Implementation
初学者 Key Account Management
初学者 Nutrition Management:
初学者 Online Marketing Analysis
初学者 Operational Tasks Handling
初学者 personal Relationship
中级 Presentation Skills
初学者 Project Handling
初学者 Purchase Management
熟练 Pursuing News Stories
初学者 Quality Control Processes Command
初学者 Record Keeping
初学者 Relations Management
初学者 Relations Management
初学者 RESTful APIs
初学者 Sales & Marketing Skills
初学者 Social Welfare Management
中级 Software Documentation Maintenance
初学者 Team Building
熟练 Team Workshops Management
初学者 Telemarketing Skills
初学者 مبيعات المشاركة
初学者 استشارات إدارة المبيعات

语言

熟练 英语