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概要
I graduated with a BSc (Honours) in Economics and Political Sciences from LUMS. Currently, I am an MBA candidate at LUMS and a CFA Level II candidate. Over the past 2 years, I have worked in different organizations in digital marketing, planning and finance roles. These roles equipped me with stakeholder engagement, client handling, operations planning and financial forecasting abilities. For future roles, I would like to explore roles in consultancy, operational optimization, data analytics and financial domain.
工作经历
Financial Analyst Intern
· Created a standardized financial model of EPC & PPA that allowed the company to approach new equity investors
· Reduced the preparation time involved in stakeholder engagement by 50% by developing a standardized investment presentation, corporate profile and teasers
· Contributed to the business continuity plan of the company by analyzing the impact of COVID on financial statements
· Worked with the strategy team to decide if the company should go for product development or market development keeping in mind the trends in solar energy and competitive landscape
Project Coordinator
· Generated a 30% increase in cash inflows in the first three months by targeting prioritizing year old debtors
· Elicited greater cooperation from the sales department by maintaining a trail of efforts expended on receivables
· Improved project completion time by 50% through the introduction of Monday.com, a project management software
· Reduced monitoring expenses and provision for bad debts by introducing a robust credit assessment mechanism
· Increased efficiency of procurement by facilitating the flow of information to Finance by moving away from Excel based data bases to an online repository
Content Strategist
· Improved client engagement by 50% through blogs and videos that built the audience’s trust in native advertising
· Led a team of five that successfully convinced clients like Jafferjess to integrate digital with traditional marketing
· Reduced the persistent lag in sales from existing clients by pushing for a more active role of marketing team in client meetings, idea pitching, execution and collaborative evaluation in presence of sales team
· Reduced the churn rate of clients by 40% by creating a culture of timeliness, availability and dependability that was absent in the print division of the company