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概要
𝐇𝐈𝐆𝐇𝐋𝐘-𝐌𝐎𝐓𝐈𝐕𝐀𝐓𝐄𝐃 | 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 | 𝐃𝐘𝐍𝐀𝐌𝐈𝐂 | 𝐏𝐄𝐑𝐅𝐎𝐑𝐌𝐀𝐍𝐂𝐄-𝐃𝐑𝐈𝐕𝐄𝐍 𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋
Results-focused and creative branding strategist with a track record of consistent success in promoting and generating in-market new brands through the development of strategic marketing plans and digital media campaigns. My competence has been in brand activation management, business development, digital marketing, communication, and client servicing. Successful in using social media channels and marketing expertise to reach target audiences, increase market share, and attain business goals.
Throughout my career, I have been instrumental in managing all aspects of ATL, BTL, and digital branding activities - identifying new business opportunities and providing marketing and client services across various markets. As an articulate and refined communicator, adept at strengthening long-lasting relations with multiple stakeholders – clients, social media, and creative marketing teams to increase brand sales and profits.
Recognized for increasing media engagement, brand awareness, and return on investment through advertising, strategic partnerships, and budget management. Skilled in empowering several digital and conventional brands to accomplish business success through marketing analytics. I am an expert in evaluating market conditions and trends, building strong media relations, and attaining KPI targets. Possess excellent people management skills to build, train, and lead marketing staff.
🎯 𝐊𝐞𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐀𝐫𝐞:
▬ Marketing Coordination
▬ Brand Strategy Management
▬ New Product Launches
▬ Paid Social Media Advertising
▬ SEO, SEM & Google Ads
▬ Marketing Operational Excellence
▬ Strategic Partnerships
▬ Business & Revenue Growth
▬ Public Relations & Speaking
▬ Team Collaboration
I have strong marketing management acumen with subject matter expertise in understanding SEO and SEM techniques, marketing practices, and social media platforms, leading to securing significant outcomes. I have excellent communication, interpersonal, analytical, analytical, selling, advertising, technical, and leadership skills.
工作经历
Brand Manager
Orchestrated end-to-end brand management activities for Samman Ghee Mills, including brand positioning, market research, and development of marketing strategies.
Successfully executed integrated marketing campaigns, overseeing product launches, packaging design, and promotional activities, resulting in increase in brand visibility and growth in market share.
Led the management of key accounts, fostering strong relationships with clients and ensuring their needs were met in a timely and efficient manner.
Implemented strategic account plans, negotiated contracts, and collaborated with cross-functional teams to drive customer satisfaction, leading to improvement in account retention and a increase in revenue from key accounts.
Key Achievement:
Launch of New Product Packaging of Golden Cooking Oil and Banaspati, Launch of Rapeseed Oil and Frying Oils, Development of 2 TVCs for Cooking Oil and Banaspati, Induction of Cooking Oil and Banaspati in LMTs
Senior Assistant Product Manager
Conscientiously planning market intelligence via research, developing product road-map and building brands through ATL & BTL activities. Managing annual marketing budget of more than PKR 100 million with constant focus on return maximization; performing competitor and customer insights analysis
Insightfully designing and implementing brand strategy; assisting with product development, pricing and new product launches as well as developing new business opportunities.
Overseeing budget for advertising and promotional items.
Key Achievement: Successfully launched Trumilk (UHT Packed Milk), Rivayat All Purpose Milk, Flavored Milk and Karak-Tea whitener across Punjab and KPK
Deputy Group Head
Expertly assessed and identified new opportunities for growth in current and prospective markets. Established company’s goals and objectives; researched, planned and executed media engagements
Methodically devised new and original strategies & techniques for target achievement. Adeptly trained and coordinated with marketing teams while setting realistic & achievable weekly, monthly & annual targets
Key Achievement: Lead role in successful launch of PSL, Cricket Gateway and Haier in Pakistan.
Manager Media & Strategy
Spearheaded media research initiatives at Orient McCann Erickson, conducting in-depth market analysis and leveraging industry trends to inform strategic media planning.
Developed data-driven insights into target audiences, media consumption patterns, and competitor activities, resulting in optimized media strategies that effectively reached and engaged the target demographic.
Formulated and executed comprehensive media plans aligned with client objectives, ensuring optimal media mix and budget allocation.
Key Achievement: Lead role in Media Planning and exaction of Warid, QMobile, Reckitt and Benckiser, SNGPL.
Brand Activation Manager
Developed and executed comprehensive brand activation strategies for Bullseye, fostering cross-functional collaboration and aligning with marketing goals.
Led end-to-end planning and execution of impactful events, managing budgets, timelines, and vendor relationships.
Key Achievement: Lead role in successful launch of Witribe, Jazz Cash, Walls Badami, Vaseline Lotions, Lifebouy Handwash, Masafi Juices, Horlicks, Warid Glow.
