Develop a marketing communications plan, including strategy, goals, budget, and tacticsDevelop media relations strategy, seeking high-level placements in print, broadcast, and online mediaCoordinate all public relations activitiesDirect social media team to engage audiences across traditional and new mediaLeverage existing media relationships and cultivate new contacts within business and industry mediaManage media inquiries and interview requestsCreate content for press releases, byline articles, and keynote presentationsMonitor, analyze, and communicate PR results on a quarterly basisEvaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

•Developing, executing, and governing marketing communications concepts and programs for engaging various stakeholders as per the business strategy and working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs at business level.•Responsible for developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives and ensuring the development of cross-functional marketing initiatives.•Developing, coordinating and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.•Creating and maintaining the communications materials for ensuring that messages are integrated into the Motion segments messaging creating materials can be included, but are not limited to internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.•Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy for extending brand visibility.•Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.•Developing global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.

Established effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs. Provided feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets. Developed and delivered appropriate field sales enablement tools. Formulated and established and maintained marketing strategies to meet organizational objectives through the use of ATL and BTL tools.
Demonstrated effective management of the marketing, advertising and promotional activities of the organization. Executed online and offline marketing initiatives, integrated online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. Coordinated with media channels to effectively promote the company\'s brand image. Articulated product and service offerings. Worked with Consulting and Sales to help cultivate reference accounts for products and services; identified client success stories and work with marketing to create appropriate case studies and collateral. Created compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - ensuring our clients use similar strategies to raise funds. Drive campaign management for client acquisition programs across multiple channels. Created content for corporate marketing collateral, website/blog/social media, and other initiatives. Provided assistance on press releases, contributed articles, presentations, events, and conferences.
Major Projects: Fashion Retail (BLK), Live Chat (Chat Pandas); Mobile Talkshow (Mobile Valet)

Develop a marketing communications plan including strategy, goals, budget and tactics. Develop media relations strategy, seeking high-level placements in print, broadcast and online media. Coordinate all public relations activities and direct social media team to engage audiences across traditional and new media. Leverage existing media relationships and cultivate new contacts within business and industry media. Manage media inquiries and interview requests and create content for press releases, byline articles and keynote presentations as well as monitor, analyze and communicate PR results on a quarterly basis. Evaluate opportunities for partnerships, sponsorship and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness and maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

As a Corporate Marketing Manager, was tasked with the responsibility of developing strategies and tactics to drive awareness of the company and drive qualified sales leads and building a brand proposition in a highly competitive market within Faisalabad.
Roles and responsibilities included:
• Deploying successful marketing campaigns and owning their implementation from ideation to execution, this included preliminary planning activities to business-as-usual activities for organizations.
• Experimenting with a variety of organic and paid acquisition marketing channels including digital campaigns and pay-per-clicks alongside traditional ATL and BTL activities.
• Producing enterprise-ready content for the website and maintaining a promotional blog targeting desired market segments.
• Building strategic relationships and partner with key industry players, agencies and vendors to help operationalize the branding experience for customers.
• Managing marketing spend based on current needs and maintaining a lean approach to all ATL and BTL activities.
• Measure and reported performance of marketing campaigns to senior management to help action decisions.
• Training and upskilling a team of sales staff (10 in total) to help deliver a consistent customer experience to customers.
• Helping the property realize operational efficiencies from a customer sales experience perspective and other operational facets.

As an Assistant Guest Relations and Public Relations Manager I was tasked with ensuring and providing flawless, upscale, professional and high class guest service experiences. Analyse customer feedback and provide strategic direction to continuously improve overall rating. Responding to guests needs and anticipate their unstated ones and expecting and reacting promptly to guests’ requirements and inquires.

Actively listen and resolve guests’ complaints and oversee and coordinate all arrivals and departures of special guests (VIPs, SAs etc).
Coordinate and manage communication between guests and staff and follow up to ensure complete service recovery and promote all amenities, conveniences and programs offered
Direct, coach and manage guest relations team to ensure all standards and operating procedures are adhered to appraise team’s performance and produce reports and examine activities logbook, assign tasks appropriately and implement control schedule daily.

As part of my role, I was designated the task of developing and implementing strategic PR and Marketing programs that help the hotel property achieve significant increases in brand awareness. In regards to promoting the brand awareness of the hotel on both, a national and local level, I also managed the role of communicating with customers through various media channels and introduced new advertising and promotional plans.

Moreover, I assisted in developing compelling media story angles that displayed the hotel’s brand persona as well as cultivating relationships with key business journalists in national and trade publications. This specifically entailed pitching stories to national and local media to achieve the highest visibility for the property in print, broadcast, TV and online media outlets.

Additionally, I was responsible for identifying the latest media trends, new cycles and spin opportunities. Alongside the traditional media channels, I also drafted and managed the hotel’s social media channels including their Facebook, Twitter, Instagram, Tumblr, Flickr and Pinterest accounts. To underpin the social media channels, I also managed the other digital marketing channels such as email marketing, SMS and website marketing. In addition to this, I worked with the hotel’s website development team to post press releases, articles, and other marketing information in the website

As a Strategic Business Consultant to the Beau Rivage Palace Hotel Lausanne (BRPHL), I was tasked with the responsibility of ensuring business objectives were strategized and met. My roles included managing the strategic, financial and marketing strategies of the property.

The deliverables from this engagement included delivering a stabilized annual return on shareholder capital, maintaining a high EBITDA, improving the hotel’s guest experience through consistent service delivery and product enhancements, and, driving business growth by expanding the hotel’s brand portfolio.

Additionally, the deliverables enhanced the hotel’s performance through innovative revenue generative and marketing initiatives, leveraging partnership with Beau Rivage’s sister properties located in Switzerland and internationally in order to further grow revenues.

During the course of this engagement, I proactively formulated innovative and effective business development solutions for all departments within the Beau Rivage Hotel Property which included Public Relations, Sales and Marketing, Front Office, Food and Beverage, Banquets and Events, Housekeeping, Security, Finance, Purchase, Engineering and IT.

Responsible for handling the development, production and delivery of projects and events for the Hotel School Sydney from proposal stages up to a delivery perspective. Primary responsibility was delivering events on time, within budget, and that met client expectations while coaching and mentoring other team members through the project delivery process.
• Assisted senior management and led the team in setting, communicating, and maintaining timelines and priorities for applicable events.
• Took a proactive lead in communicating, maintaining and developing client relationships while managing the supplier relationships.
• Managing operational and administrative functions to ensure specific projects were delivered.
• Provided leadership, motivation, direction and support to the Events team ranging from one-on-one coaching to large teams (10 individuals or more).
• Managing teams on onsite inspections and project management of complex events with high-demanding clients and associated stakeholders.
• Financially responsible for all project budgets from conception to the implementation stages while ensuring excellent customer service and quality delivery.

ACHEIVEMENTS
• Raised AUD $50,000 and more from a charity event organized with Westmead Children’s Hospital & Southern Cross University.
• Signed 4-year contract with Microsoft and Apple to organize joint IT conference exhibitions at the university.
• Signed a 5-year contract with Sheraton on the Park Hotel Sydney and InterContinental Hotel Sydney in using their venues’ respectively to hold the university’s mega events with other third party companies

As a GSA (General Service Attendant), I continually checked all public areas inside and around the guest floor and reported any suspicious activities to security. My responsibilities also included escorting all arriving guests to their respective suites and aimed to enhance their guest experience. Additionally, I escorted external guests to their destination and ensured departing guests were lead to their respective modes of transportation.

During my time at the InterContinental Sydney, I acquired a comprehensive knowledge of the hotel including all respective departments, services, outlets, amenities and functions. I also ensured that guests were familiarized with all facilities and services within the suite. I also followed all procedures and responsibilities relating to the Greeting/Arrival/Departure procedures were adhered to and all arrival suites are checked and in order.

As a GSA (General Service Attendant), I continually checked all public areas inside and around the guest floor and reported any suspicious activities to security. My responsibilities also included escorting all arriving guests to their respective suites and aimed to enhance their guest experience. Additionally, I escorted external guests to their destination and ensured departing guests were lead to their respective modes of transportation.

During my time at the Sheraton, I acquired a comprehensive knowledge of the hotel including all respective departments, services, outlets, amenities and functions. I also ensured that guests were familiarized with all facilities and services within the suite. I also followed all procedures and responsibilities relating to the Greeting/Arrival/Departure procedures were adhered to and all arrival suites are checked and in order.

As a Housekeeping Attendant, my duties included acknowledging and greeting guests in public spaces with a warm, friendly greeting, and reviewing the daily inventory of rooms, arrivals and departures.

I was tasked with cleaning of hotel rooms/condos including: dusting, vacuuming, changing bed linens, cleaning bathrooms, kitchen area, lobby and common areas. I excelled at performing quality cleaning to meet required standards within set time limits while complying with all safety guidelines.

As a Banquets Attendant, I set banquet rooms and halls as per instructions of the event manager. This included preparing rooms in terms of adjusting lights and setting appropriate temperature. I ensured that all decorations were set in accordance to the instructions of clients.

Tasked with planning the overall activities for the event which included games, fun events and other activities. Headed the Security division for the entire event including overseeing all security for students. Acted as a financial controller helping disburse funds to relevant committees for expenditure. Helped organize the catering for the event by contacting multinational food chains for foods (Pizza Hut, McDonald and Krispy Kreme).

Continually coordinated an effective business relationship with parks, lodges, holiday venues, international organizations, international artistes, hotels,and other companies involved in the entertainment industry as well as being in charge of the booking venue. Given the responsibility of managing budgets of all the UNICEF sponsored charity events and also negotiating contracts and fees with third party vendors. Handled the Marketing and PR activity of the Charity Events with Marketing and PR Team.