Go-to-Market Strategy Development:

Developed comprehensive plans to launch diverse digital products, aligning strategies with organizational goals and market trends.

Play Store Management:

Optimized app descriptions, screenshots, and keywords on the Play Store, increasing visibility and downloads.

Content Creation for Onboarding:

Crafted engaging content for onboarding funnels, enhancing user navigation through app features and benefits.

Analytics Implementation:

Collaborated on implementing analytic events and Google Tag Manager for effective tracking of conversion metrics in Google Ads campaigns.

Creative Coordination:

Coordinated with Creative department to produce high-converting display ads and explainer videos, ensuring brand consistency.

Ads Management & Optimization:

Managed Display and Video Ads, continuously optimizing campaigns for maximum ROI.

Social Media Analysis:

Analyzed social media and YouTube presence, identifying growth opportunities and boosting engagement with the target audience.

App Launch & User Acquisition:

Led the launch of the Sleep & Relax app, executed targeted ad campaigns for user acquisition, and optimized for positive return on ad spend.

Content Partnerships: Managed content tie-ups across various categories including hotels, news, entertainment, music, sports, horoscopes, gaming, e-commerce, travel, fintech, media, and education.
App Preload: Oversaw the preloading of apps on devices.
Mobile App Growth Campaigns: Led mobile app growth campaigns for partners across mobile property portfolios, utilizing app attribution and analytics tools for continuous monitoring.
Revenue and Growth Opportunities: Created and leveraged opportunities to drive revenue and growth, accelerating the company's leadership positions.
Ad Monetization: Managed ad monetization through agencies, brand partnerships, and affiliate networks across all brands.
Promotions and Digital Campaigns: Executed comprehensive promotions and digital campaigns on mobile properties to meet the company's revenue targets.

Managed ZRK's Brand across Multiple Channels:

ATL, BTL, and Digital Campaigns: Conducted surveys, planned, created, and executed media campaigns across TV, radio, cable, cinema, and print mediums. Included analytics and product management.
Agency Handling: Coordinated with Synergy for billing, procurement, planning, and execution of ATL marketing campaigns on TV, radio, digital platforms, newspapers, magazines, and cinema.
Brand Communication Strategy: Developed and aligned brand communication strategy and required go-to-market (GTM) strategy.
Brand Communication Development: Created brand communication based on key insights relevant to the target group (TG).
Campaign Execution: Ensured timely execution of brand campaigns and rollouts.
Annual Brand Plans: Devised and planned annual brand strategies to achieve set brand goals and KPIs.
Performance Tracking: Delivered, achieved, and tracked brand plans.
Social and Web Data Analysis: Tracked and analyzed social and web data to optimize targeted social campaigns and assigned ROI-driven metrics to each campaign. Established social media KPIs to determine the ROI of efforts.
Social Paid Strategy: Created a social paid strategy, resulting in high-performing campaigns with a 5% click-through rate (CTR).
Media Strategy Implementation: Designed and implemented a media strategy aligned with brand identity, audience, and company goals. Optimized content for mainstream regional channels.

Marketing Management and Strategy:

Managed a budget of PKR 230-300 million, ensuring effective allocation and utilization for brand campaigns.
Led budgeting, planning, and execution of corporate brand campaigns encompassing ATL, BTL, and TTL communications.
Developed robust market activation plans, brand launches, and merchandising aligned with growth priorities.
Tracked and reported on marketing communications effectiveness, analyzed competitor performance and market trends, and provided strategic recommendations.
Contributed to comprehensive marketing plans, evaluating campaign performance for optimization.

Cross-Functional Collaboration:

Interacted effectively with regional teams, product management, sales, supply chain, finance, and global teams to support marketing objectives and drive brand growth.
Collaborated with creative, digital, and media agencies, ensuring alignment with brand strategies and successful product launches.
Managed project execution, team leadership, franchise network expansion, and conducted training sessions.

Market Analysis and Strategy Development:

Recommended and coordinated market research efforts, continuously monitoring brand performance and competitor activities.
Achieved sales volume targets, enhanced share of sales (SOS), customer satisfaction scores (CTS), and improved GRPs and CPRPs values.
Developed and deployed marketing initiatives according to the marketing calendar, including thematic campaigns, grassroots activities, and promotions.
Monitored brand performance and analyzed the effectiveness of promotion, advertising, and pricing strategies.

Digital Marketing and E-commerce:

Managed Orient.com.pk's digital platform, driving digital sales growth and overseeing e-commerce sales for multiple companies.
Established KPIs and monthly targets, managing teams and category managers.
Led digital strategy, media buying, and growth hacking initiatives, optimizing funnels, cost per conversion, SEO, and social media.
Executed Google Ads, re-marketing, dynamic re-marketing, Snapchat and YouTube ads, and email marketing campaigns.
Implemented app install campaigns and automated SMS marketing, along with marketing automation and social media management.
Executed paid PR, collaborated with local bloggers, conducted influencer marketing, and formed brand partnerships.
Enhanced local SEO and executed re-marketing strategies to optimize brand visibility and growth.

Accomplishments as Assistant Brand Manager (ABM):

Managed all aspects of TVC shoots, media planning, and buying, executing campaigns across TV, radio, cable, cinema, and print mediums. Reporting directly to the General Manager of Marketing Communications.

Key Responsibilities and Achievements:

Successfully managed 16 television commercial shoots across various campaigns.
Coordinated with creative agencies, marketing operations vendors, and digital agencies to ensure timely project completion.
Oversaw media agency Maxus (part of Group M), ensuring alignment with brand briefs and timely delivery of campaigns.
Monitored performance across departments including media buying, planning, finance, and research against key performance indicators.
Managed PTCL events and collaborated on branding initiatives with Netflix, iFlix, and Facebook @work.
Spearheaded integration projects with commercial teams to develop effective media strategies, coordinating with segments, pricing, and business intelligence departments to stay abreast of market developments and competitor actions.
Provided preliminary budgets, planning options, recommendations, and defined objectives by channel.
Developed marketing plans and collaborated closely with brand and sales teams to support ground activities.
Partnered with Consumer Insights team to optimize media ROI.
Managed digital media investments across all platforms.
Oversaw advertising and marketing expenditure exceeding $50 million, owning media procurement and maintaining relationships with all media agencies.
Led media audits through third parties, ensuring adherence to Internal Control guidelines (SOX).
Set strategic direction and goals for PTCL’s activities across all touch points.
Managed brand activation, brand management, and positioning of new and existing products.
Planned and executed campaigns from concept to launch, integrating ATL, BTL, and digital marketing for CharJi, EVO, Broadband, Landline, and SmartTV.

Provided product support to internal customers.
Achieved on-time product releases with support from various departments.
Contributed to the development of new projects and their implementation after approval.
Supported the line manager with day-to-day tasks related to products.
Upgraded BB customers to higher speeds through various campaigns.
Liaised with different departments to ensure smooth process flows and improve current processes.
Identified potential strategic alliances.
Coordinated with regional, customer care, revenue, and other teams for their daily guidance.
Involved in marketing and promotional strategies with the Marcom department.
Managed the work of new interns in the department.

• Member of Executive Committee (1-hour weekly meeting)
• Interview and select Team Members
• Serve as liaison with my team’s Advisors
• Represent my team at Executive Committee meetings—especially in communicating any problems team may be having—and disseminate any information from the Executive Committee meetings to Team Members
• Organize weekly team meetings and attempt to include everyone if possible
• Outline an Action Plan (template provided) for team for the year and set the dates for the deadlines of the tasks outlined in team’s Action Plan
• Enforce the deadlines that you have set, as well as any set by Director
• Understand the importance of delegation of work and actively delegate; responsible of an equal share of the workload
• Manage team expenses and handle issues of team compensation in coordination with the Finance and Human Resources Manager
• Maintain list of people that your team encounters
• Send a detailed update about team’s activities to the Communication Coordinator in timely manner.