·        Managing the Business portfolio of 700M/Y of Islamabad, Rawalpindi, and Branches
·        Devise and implement business plans while ensuring that shipment volumes & growth are achieved along with KSI (Coverage, Hit rate and Call Frequency)
·        Ensuring compliance of Employees with M&P requirements and workload management. Uphold corporate integrity and values, ensuring all activities to follow M&P policies and procedures.
·        Monitoring and mentoring the individuals & team on the sales targets and conduct reviews of the necessary activities and information on a weekly, monthly, and quarterly basis.
·        Ensuring that the team is working on the new prospects that meet the qualifying criteria to generate growth with focus on high return and profitable opportunities.
·        Analyzing market trends, customer insights, and competitor activities within the industry to identify opportunities for growth and develop competitive strategies.
·        Collaborate closely with cross-functional teams to ensure alignment on the customer requirement & customer satisfaction.
·        Establish and maintain sales processes, systems, and KPIs specific to sales metrics, including MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), ARPU (Avg Revenue Per User), churn rates, and customer lifetime value.
·        Monitoring and ensuring to recover the payments as per decided credit terms and to reduce & maintain the DSO (Daily Sales Outstanding).

·        YTD growth with 17% through new acquisition and Corporate Accounts universe to 39M/ Month from 32M (International, E-Commerce, Overnight & Overland Services)
·        Responsible prepare the quarterly & yearly budgets
·        Customer wise budget and profitability monitoring
·        Ensuring the new acquisitions product wise to achieve the MTD & YTD acquisition targets
·        Monitoring to ensure the profitable RPS & RPK
·        Monitoring of YOY & MOM revenue wise and weight wise growth
·        Weekly review of the pipeline of the Team
·        Weekly meetings with the operations to identify the operational gaps
·        Ensuring the rate revision/ contract revision on yearly basis
·        Ensuring the claims settlement with the cost price instead of invoice price
·        Monitoring the cash flows of the e-commerce customers (COD Payment Disbursements)
·        Monitoring the credit cycle/ behaviors of the corporate customers (International, Overnight, Overland Services)
·        Monitoring the down traders and upward traders to analyze closing every month.
·        Responsible to design the re-gain customer drive to onboard the attrition customer base.
·        Ensuring and monitoring the compliance of corporate pro-active desks
·        Responsible to lead the team of 10 people.
·        Responsible for the training to sales team to ensure the customer centric approach.

·         Responsible for the Major Accounts (Himont Pharma,Stand Pharm, Novamed Pharma, PCB, WASA, Bayer, Akhuwat, Retail Concept, Nishat Linen, Oasis Club ETC)
·         Responsible for managing the Key Customers Portfolio of 12 Million Approx. (Overnight & Overland Services)
·         Responsible for the retention of Old customers and acquiring new customers
·         Responsible for Printing Business (Current & New Acquisition)
·         Responsible for Sentiment Business
·         Responsible for the Collaboration between Key customers & Operation department
·         Responsible for orders vs smooth execution
·         Responsible to ensure the quality services above 95%
·         Responsible for Yearly contracts with the Key Accounts
·         Responsible for the recoverable from Key Accounts as per the contract 

- Managing business portfolio of Hatat Kimya Pvt Ltd
- Responsible for Secondary & primary sales (Molfix Diapers, Molfix Pants, Bebem Diapers, Familia Tissues & Papia Tissues)
- Achieving targets business wise, brand wise and route wise through a team of Sales Supervisors & distributors
- Developing business by enhancing penetration within the area and at point of sale
- Ensuring maximum coverage and productivity
- Efficiently tracking drop size to grow business
- Tracking growth trend of all businesses, brands, and routes and ensuring positive growth trend
- Visiting market and ensuring distribution and coverage
- Maintaining good relationship with customers.
- Timely handling customers objections
- Ensuring Best in Class Execution of Display and Merchandising standards at point of sale Achieving company’s objectives of Pricing, Shelving and Merchandising
- Ensuring numeric and weighted objectives
- Planning, recruitment, direction, and control of Sales supervisors and sales representative to accomplish specific objectives.
- Ensure that all sales supervisors and sales representative activities are in accordance with the guidelines.
- Assist in the development of the Annual marketing plan, specifically advising on the realistic forecasts for each brand and territory (based on market trend, competitive activity, promotional strategy) realistic cost of operating the sales force and sales promotional program plans
- Responsible for managing sales team, developing a business plan covering sales, revenue and expense controls, and meeting agreed targets
- Obtaining profitable results through the sales team by developing the team motivation, counseling, skills development and product knowledge development.

- Responsible for secondary and primary sales of Unique Notes(Parallel Notes of Punjab Text Board & Federal Board) & Unique Text Books
- Proposed and executed the one vision vinyl, glass transparent stickers, front lits, acrylic boards & social media campaigns
- Appointed Imtiaz Book Depot as major distributor for Lahore with the approx. Rs. 5 million turn over per month
- Appointed 7 wholesalers in lower Punjab for the availability of Unique Notes(Punjab Board Text and Federal Board) with the Rs. 3.5  million turn over per month
- Appointed 47 Dealers for Unique Text Books for Class 6th, 7th & 8th and generated Rs. 15 Million revenues
- Proposed the incentives for best wholesalers and retailers and introduced points based system to calculate the incentives
- Close monitoring of 48 campuses sales  targets(Unique and Partner Campuses)
- Availability and placement of Unique Notes, Note Books, Books and Registers in Unique Group of Institutions and Partner campuses(48 Campuses)
- Supervision of audit and stock inspection of Unique group of institutions and partner campuses
- Achieved approx. Rs. 1 million sales turnover from direct sales (Institutional sales & Free home deliveries)
- Unique Notes and text books effective sampling(System Sampling, Promotional Sampling, Wholesaler Sampling & Retailer Sampling) across Punjab to increase the market share
- Ensured the smooth delivery solutions

Fair Trade FZE is one of the leading trading companies in the UAE in his own segment maintaining stocks of Linen and amenities for hospitality Industry. Fair Trade FZE has its own manufacturing facility in Pakistan for linen as well as Fair Trade FZE is the official distributor of various giants in the field of metal packaging, Plastic Spouts.


Sales Manager: (Hospitality Division) UAE*


Managing all corporate sales channel including direct, agents and distributors along with focus on expansion, Front and back end margins, arrange supplies for customers in GCC and East African Countries and responsible for timely order execution till the final delivery to the destination port. Generating sales plan and sales forecast on the basis of trend analysis for the year. Support the development of executive reports and presentations.

• Generated approximately AED 7 Million sales in Year 2016 which is 18% compare to last year in 2015.
• Managing and leading sales team.
• Successfully appoint 5 major agents in UAE, contributed approx. 66% of the business turnover.
• Captured 28% new customers in highly competitive international markets through rigorous follow-ups.
• Developed new channel such as Laundries, Gyms, Spa and Hospitals in year 2016 contributed additional sales revenue for the company.
• Increased sales profitability in 2nd half of the year by 22% average set by management.
• Promoted in Q4 of year 2015 as Sales Manager for back 2 back high achievements and deliverable.