Analyzing our brand positioning and consumer insights
Translating brand elements into plans and go-to-market strategies
Study similar brand campaigns and research target markets
Analyze and stay on top of current marketing trends
Create, present, and enact marketing ideas to meet all brand objectives
Work closely with the Brand Manager to assist in leading campaigns
Ensure the coordination of the sales team, the development team, and any other involved teams
Keep a close eye on budgeting to increase profit while reducing costs
Analyze campaigns using performance metrics and prepare reports for executives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions

Launch optimized online adverts through meta.  
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) 
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) 
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software 
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

· Plan and execute All paid Digital & Conventional media Activities, including – ATL, BTL (OOH), SMS Campaign, social media campaigns, Display & Search advertising campaigns (PPC)
· Plan & execute new product launch· Researching and analyzing consumer behavior, market trends and competitor activity. · Building brand awareness and increasing brand value and profitability.
· Plan & execute quarterly marketing calendar· 
Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
· Increased outlet footfall through brand activations & social media campaigns
· Execution of SMS Campaigns
· Analyzed competitor pages to locate backlink and keyword opportunities.
· Brief designers to developing marketing collaterals and promotional materials.· Increased customer engagement through social media.
· Provided weekly updates on digital marketing campaigns to director, discussing strategic initiatives and methods for improvement.
· Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. · 
Monitored return on investment of online and social media marketing efforts.