概要

I have 10 years of content writing and editorial experience in the IT industry (including 4 years of Managerial experience). My work has helped me establish skills in content writing, editing, proofreading, search engine optimization, content marketing and website content development at a variety of levels.

Always striving to bring 100% to the work I do, my goal as a communication specialist has been to create marketable content that helps build strong, long-term relationships between clients and consumers. I take great pride in creating content for my clients which is why I spend a lot of time in understanding the business and audience before suggesting ideas. This enables me to find the right voice and connect with the right audience.

工作经历

公司标识
Communications Director (Off-shore)
Vize Capital
Jun 2016 - 代表 | Karachi, Pakistan

Affiliate marketing manager at Bevo Media CPA network |
Managing all outgoing communication exchange for Bevo Media & Vizdum.com |
Conceptualizing and creating monthly Newsletter broadcast |
Running email blasts and regular broadcasts for marketing campaigns |
Conducting and managing the Beta testing program for Vizdum |
Author at official Bevo Media and Vizdum blog |
Writing knowledge based content for platform development processes |
Website content creation and social media marketing for Bevo Media & Vizdum |
Coordinating with the development and design teams |

公司标识
Freelance Content Writer
Folio3 (Pvt.) Ltd.
Dec 2016 - Dec 2017 | Karachi, Pakistan

• Writing technical articles for a range of iOS, Android, Windows apps and software |
• Creating knowledge based web content for company website and blog |
• Creating case studies for a varied array of industry clients |
• Editing case studies and pre-written web based content |
• Creating SEO Optimized content for blog posts, pertaining to Google's search engine policies |

公司标识
Freelance
Freelance Online Writers
Sep 2014 - Jun 2016 | Karachi, Pakistan

• Editing and rewriting content for a range of small business client websites and blogs
• Editing, proof reading and rewriting content for client websites
• Copy writing for a wide range of industries including travel, health, design, business, medicine etc.
• Conducting extensive industry research for various niche websites
• Creating SEO Optimized content for blogs and website pages, pertaining to Google's search engine policies
• Writing blog posts and Newsletters for client websites
• Re-optimizing website content according to given SEO requirements
• Conducting basic SEO analysis for websites including industry, keyword & competitors analysis

公司标识
Associate Manager
Axact
Apr 2013 - Aug 2014 | Karachi, Pakistan

Managing various brand campaigns including emails, press releases, blogs and newsletters |
Overlooking the design, development and content of new websites |
Creating SEO and social media strategies in corporation with the SEO department |
Managing a team of content writers and overlooking all web content and blog posts |
Editing and proofreading all content created by the team before finalizing it for websites |
Coordinating with design and development team for design and development requirements |
Training and supervising new content writers |
QC all content and design templates being generated by the team |
Creating exclusive content as and when needed |

公司标识
QC Manager
Logo Guru (Pvt.) Ltd
Jan 2010 - Nov 2012 | Karachi, Pakistan

• Communicating and coordinating with US clients
• QC all projects and template designs being generated for client sites.
• Conducting QC of website design and content changes being made for SEO purposes
• Bench marking and SWOT of quarterly assessment reports for client sites
• Managing SEO team and overlooking all writing and SEO processes
• Creating SEO and social media strategies for client sites
• Coordinate with design team to have on-page and design changes implemented
• Content Editing and Proofreading
• Overlooking SEO procedures, content research and creation
• Creating exclusive online content for sites and blogs
• Managing and updating company/client blogs
• Training new content writers
• Conducting On-page optimization for clients including creation of Meta data
• Optimizing Videos for client sites and YouTube channels
• Story boarding and conceptualizing for Infographics
• Overlooking research and creation of the graphics.
• Ensuring procedural stuff is taken care of including reports being sent to clients in a timely manner
• Collecting conversion data for clients and making SEO team work efficiently
• Conducting interviews to hire content writers and SEO consultants

学历

University of Karachi
硕士, , Masters in Arts‎
Literature
2006

技能

熟练 Content Marketing Skills
熟练 Corporate Blogging
熟练 Creatve Writing
熟练 Online Content Creation
熟练 Web Content Creation

语言

熟练 英语