 Sales strategy and direction setting.
 Setting and achievement of KPs, KCI’s, and KHIs for sales Team.
 Managing a sales team of 6 members in the assigned North Region.
 Responsible to plan and deliver Top line, Pricing, and contribution margin aligned with budgeted EBITDA and strict working capital.
 Enlistments, BOQs, Specifications and regulatory affairs.
 Close liaison with Consultants, Clients ,Architects and all government and defense institutions.
 Closely working with CPEC related institutions.

Responsible for managing steel sales to Meg construction projects. Creating and managing steel sales to prospects for new corporate, Household and Retail customers.

Coordinating presentation to new construction Clients / Construction companies/ Major Consultants and architects.

Driving Client\'s growth Country wide through geographic and product expansion

Working with Marketing and Communications department to develop clear strategies and support for growth.

Working with the Major Clients and construction companies like C&W, NLC, FWO, PDA, NHA, ZKB, Reliable, Maqbool Kolson etc to develop contacts with key representatives in all key markets

Building a team. Recruiting, training, coaching, and managing a team of high performing Business Development Manager/Associates

Data analysis - Set up data tracking and analyze data to draw insights on team performance and optimize sales.

Engaging in tactics for market development

Keeping company leadership apprised of current and anticipated market conditions

Strategizing networks and researching the marketplace to secure meetings with key targeted decision makers

Managing fast-paced day-to-day tasks, as well as step back to think creatively and contemplate the long-term vision

Profiling and maintaining knowledge of competitors- activities

Approaching, engaging, presenting and persuading prospects for high value business decisions

Product feedback. Be the bridge from the customer to the product, culinary, and operations teams

Understanding the business and marketing challenges of key prospects

Providing direct marketing to new business prospects

Developing sales strategies for key prospects

Evaluating opportunities taking all necessary perspectives into account: strategic, brand, financial, technical, and operational .

• Responsible for managing distribution channels and align them as per qualitative KPIs set by the management for a sustainable market growth and product penetration.
• Designing and implementing annual sales account plan ensuring both quantitative and qualitative achievement of annual sales budget.
• Responsible for managing the sales team and achieving yearly sales target for the allocated region as per budget to achieve profitability for the business.
• Push the sales team and distributors to generate more sales and identify more leads to have better market distribution of Arc’s products.
• Procure orders from the distributors and follow up with the departments involved for the execution of same as per customers requirement, gaining maximum customers satisfaction leading to increase sales volumes by products and product ranges.
• Follow up on new leads and referrals resulting from field activity and prepare action plans and schedule to achieve specific targets set for the month.
• Prepare paperwork along with sales team to activate new customer account, oversee services provided to the customer through quality checks and other follow-up ensuring timely collection of receivables from the customer and identify and resolve client concerns.
• Regular update on market information relating to competitor activities, pricing and demand to provide inputs for the development of strategic sales plans.
• Interact regularly with customers to track service levels and resolve issues with aim to maintain and increase business.
• Follow-up the ageing of accounts payable with the customers for the timely recovery of distributors.
• Ensuring proper branding and merchandising of products on International & Local modern Trade and traditional retail outlets.