About EBS
EBS is a Chartered Accountants Firm with branches in UAE, UK & Pakistan. EBS provides a single source solution to all your requirements like Audit, Accounting & Bookkeeping, VAT advisory, Digital Services, Business Plans, and Company Formation.
As Head of Financial Services, my responsibilities include meeting with clients to discuss their financial situations. Helping clients to develop financial plans, keeping track of financial progress and meeting with clients periodically, creating forecasting models, and ensuring all accounting activities comply with regulations

I joined Midwest First Star Inc a Group Chief Financial Officer of MFS & Kasur Dairies (Pvt.) Ltd and Khalis365. As a group Chief Financial Officer, I am responsibile for the planning, implementation, managing and running of all the finance activities in group of companies, including business planning, budgeting, forecasting and negotiations of all the financial and strategic affairs of MFS's 30 Hardee's restaurants in USA and Kasur Dairies (Pvt.) Ltd & Khalis365 in Pakistan.
Midwest First Star Inc is a proud franchisee of Hardee’s and MFS Provide the Quality Food and hygienic and healthy food to Nation (U.S.A). ▪ As Group CFO I was responsible of following task
(1) Monthly Bookkeeping of all 40 restaurants segment wise and consolidated of all three states ( Indiana KY and Ohio)(2) Monthly Sale tax preparation and filling of Group of Companies in three states ( Indiana & KY & Ohio )(3) Monthly Sale , Food cost , Payroll and Expenses comparisons and Reconciliation of all 40 restaurant's(4) Restaurants Cash deposits , 70 Banks and 5 credit cards reconciliations on monthly basis .(5) Personal and Business Real Estate Properties management including ( Annually Taxes payments , Leasehold property schedule and monthly rental payments )(6) Food Delivery Companies reconciliations on biweekly and monthly basis ( Gruphup , Uper Eats , Postmates , Doordash )
Kasur Dairies (Pvt.) Ltd is also a project of Midwest First Star Inc. Midwest First Star Inc, start a new business in Pakistan that values the importance of organic and chemically-free dairy and dairy products. Kasur Dairies located in Kasur city and provides fresh milk to major cities in Pakistan. ▪
Khalis365 is a brand of Kasur Dairies, which is also look after by Midwest First Star Inc. Khalis365 is now striving to ensure that the people of Pakistan are going to be able to receive clean and organic dairy including Fresh milk, Pasteurized Milk, Yogurt, Butter, and desi ghee.

Monitors financial performance by measuring and analysing results, initiating corrective actions, and minimizing the impact of variances.
Coordinates the preparation of the monthly, quarterly, yearly accounting close with Finance & Accounting teams.
Reviewed the performance of the company and report on key issues to the CEO on a daily basis.
Reviewed and gaps identification in existing accounting processes and recommendations for improvement.
Managed Accounts Payable including receiving, registering, verifying and processing all invoices, oversees that transactions are authorized and correctly recorded.
Managed Accounts Receivable including collecting credit advice, checking them for their authorization and posting in the Accounting system.
Conducted reviews on bill of material received from supply chain and evaluations for cost reduction opportunities and sets sale pricing after added profit margin .
Redesigned and implementation of internal control and ensuring its effectiveness.
Analysed the cash flow position of the company on a daily basis by projecting future sources and needs.
Handle income and sale tax matters & submission of annually and monthly company Income and sale tax returns.
Responsible for providing financial and accounting support to departments and teams.
Provided technical and administrative direction, leadership and coordination to direct reports.
Consulted with operations and HR in areas that may affect the overall performance of the organization..
Directly handles and/or coordinates activities for a broad range of functions including transaction processing (AP, AR, Payroll), fixed assets, tax, budgeting, financial reporting, analysis, allocation methodologies, and general accounting activities..
Developed financial well-being of the organization by providing financial projections and accounting services, preparing growth plans, and directing staff.

Prepared quarterly forecast and annual budget and responsible for providing detailed analysis to the business, explain variances, identify trends.
Developed financial models supporting opportunities and decision making.
Oversee, direct projects initiate process improvements.
Ensuring a high level of financial control is followed, maintaining data integrity.
Enhanced internal reporting against key dimensions of both spend and value creation to inform executive level governance.
Financial modelling, providing analytical support and validating financial and operational results of process improvement efforts for business optimization initiatives Supporting budgeting and forecasting cycles.
Managed and participated in finance and accounting activities across business units Preparation of cash book, journals, and ledger.
Prepared cheques and handling bank transactions Preparation of final accounts and assist in auditing.
Prepared company\'s sales tax return, service tax returns & TDS.
Provided timely and accurate financial reporting to management, investors, and outside authorities as required.
Payroll process through WPS.
Prepared of monthly accounts and reporting requirements.
Monthly inventory counts and reconciliations .
Submission of sales tax returns.
Supervision of payments and receipts (Bank and Cash)
Prepared Quarterly, Semi-Annual and Annual Statutory Financial Statements.
Oversees activities related to the monthly financial close, review of financial statements, preparation of monthly division management performance reporting/KPIs/scorecards and meeting corporate financial reporting requirements.

Work with the Management accounts to provide robust weekly cash reports.
The preparation of a weekly & month management accounts packs for the USA & UAE and Canada region inter companies .
Work towards fully understanding both the accounts payable and receivables process for the USA & UAE and Canada region inter companies .
Reconciled various control accounts; Cash, Credit Card, Prepaid, Accrued Income, GST, Wages & PAYE.
Reconciliation of Intercompany balances & Group company accounts for USA & UAE and Canada region.
Prepared and present Expenditure report, Financial statements, Bank reconciliation, Balance sheet variance, and Analysis for the USA & UAE and Canada region.
Identify trends and develop organizational projections for annual/quarterly/ monthly budgeting.
Carry out regular coaching & reviews for training and development of team members.
Filled VAT & SALE Tax return (USA Region & Canada Region & UAE Region)
Verified clients credit card (Amex, Master & Visa) for orders payment on PayPal for USA clients & Canada clients.
Prepared commission reports every month for the USA region & UAE region and Canada region.
Reconciled Logistics accounts for different Logistics companies (FedEx & DHA & UPS) on monthly basis for the UAE & USA and Canada region.

Recorded day to day financial transactions and complete the posting process within GP.
Posted invoice batches within the sales module and ensuring that the invoices are being deferred correctly in GP.
Review of AR aging reports, assist in preparation of the allowance of doubtful account provision and supporting material.
Proactively identify and escalate, as necessary, past due customer accounts and recommend actions for resolving delinquent accounts.
Coordinated and managed all relevant support relating to customer invoices including executed contracts, purchase orders and other support material.
Assisted in the regular reconciliation of AR related accounts (e.g., work in progress, AR, deferred revenue).
Assisted in the preparation of internal monthly financial statements related to monthly, quarterly and annual reporting within deadlines and with high attention to accuracy.
Processed accounts payable by analysing different invoices and making sure they are coded correctly and posting them into GP.