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PPC Specialist

OZ Techwork

拉合尔，巴基斯坦

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发布 Sep 21, 2022 188 查看

Experience: 3 Years proven experience in Google ads and Facebook ads (UAE + AU + NZ)

Responsibilities:

Launching and optimizing PPC campaigns
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management
Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads
Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
Manage between 5-8 paid media accounts on behalf of our clients.
Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month.
Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Google Data Studio to quantify results and communicate findings and insights to the client.
Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
Developing advertisement copy for campaigns with the ultimate objective of generating action, interest, and/or engagement from the targeted audience.
Participate in forming effective paid search strategies
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
-Find ways to reduce the risk of click fraud
Keep abreast of PPC and SEM trends.