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SEO Expert / Content Writer

We are looking for an experienced and knowledgeable Search Engine Optimization Specialist (SEO) with a passion to excel, and who will be a vital member of our SEO team on full time basis in our office based in Lahore.

A great fit for this role is someone who is always intrigued by new technology and is constantly finding better ways to succeed.
As our Search Engine Optimization Specialist, you will be responsible for planning, implementing, and managing our SEO strategy.
As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business growth and success.

Duties and Responsibilities:

Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Develop and optimize search marketing campaigns across multiple search engines and social media platforms
Monitor redirects, click rate, bounce rate, and other KPIs
Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities
Develop, expand and optimize campaigns & ad groups, keyword lists, improve ad copy titles and descriptions
Desire to stay on top of competitor's strategies and keyword portfolios
Prepare and present reports regularly
Identify our user persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with the development team to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices
HTML and CSS experience preferred.
Strong time management and multitasking skills, with ability to work in a fast-paced, dynamic environment
Detail-oriented, positive, analytical, self-motivated, resourceful, and organized

Required Skills/Experience:

Candidate must have good command over English
Bachelor’s Degree or equivalent industry-specific experience
Experience with SEO tools before, for example SEM Rush, Moz, etc
Minimum 3 plus years of working in a SEO/Link building position.
English: Written and verbal experience required

Principal Duties and Responsibilities;

Collaborate with Marketing Manager and other departments to brainstorm ideas and develop new approaches to creating innovative and expressive graphics for the company.
Strategize designs that will elicit a positive response, communicate important ideas, and share company values with viewers.
Organize campaigns that utilize stunning graphics to create a positive impression of the company while promoting increased visibility.
Develop goals relating to the performance of final products, including viewership metrics and market response.
Other duties as assigned.
Solid knowledge of digital/web, and print production processes and needs.
Knowledge of layouts, graphic fundamentals, typography, print, and the web.
Experience with app and mobile design, with consideration of user experience and user interaction.
HTML and CSS experience preferred.
Compelling portfolio of work over a wide range of creative projects will be required.
Strong time management and multitasking skills, with ability to work in a fast-paced, dynamic environment.