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Social Media Marketing Manager

We are seeking a talented and creative Social Media Manager to oversee our organization’s online presence across various social media platforms. The ideal candidate will be passionate about digital marketing, have a deep understanding of social media trends, and possess excellent communication skills. As a Social Media Manager, you’ll be responsible for developing and implementing effective social media strategies, creating engaging content, and analyzing performance metrics.

Responsibilities:

Strategy Development:
- Develop and execute social media strategies aligned with our brand’s goals and target audience.
- Identify key performance indicators (KPIs) and track success metrics.
- Stay updated on industry trends and emerging platforms.
Content Creation:
- Create compelling and shareable content for social media channels (including text, images, videos, and infographics).
- Collaborate with the design team to ensure visually appealing content.
- Schedule and publish posts across platforms.
Community Management:
- Engage with followers, respond to comments, and address inquiries promptly.
- Foster a positive online community and manage any issues or crises.
Analytics and Reporting:
- Monitor social media analytics (reach, engagement, conversions) and adjust strategies accordingly.
- Prepare regular reports on performance and provide actionable insights.
Collaboration:
- Work closely with marketing, PR, and other teams to align social media efforts with overall marketing campaigns.
- Collaborate with influencers and brand ambassadors.