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Pay Per Click Specialist

As part of our growth focused marketing team, the PPC Specialist will play a crucial role in managing and optimizing our pay-per-click advertising campaigns to maximize ROI and contribute to our overarching marketing objectives.

Key Responsibilities:

Design, develop, and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, Twitter, Linkedin).
Perform keyword research and analysis to identify opportunities for campaign optimization.
Write compelling ad copy that aligns with our brand voice and campaign objectives.
Monitor and analyze campaign performance using analytics tools such as Google Analytics and SEMrush, making data-driven decisions to optimize bid strategies and ad spend.
Collaborate with the marketing team to align PPC strategies with content, SEO, and email marketing campaigns.
Manage budgets effectively, ensuring all campaigns are delivered on time and within budget.
Stay updated with PPC and SEM trends and best practices to continually improve campaign performance.
Prepare detailed performance reports, providing actionable insights to senior management.

Qualifications:

Bachelor’s degree in Marketing, Digital Media, or a related field.
Proven experience managing PPC campaigns across various platforms, including Google Ads and Bing Ads.
Strong understanding of analytics tools such as Google Analytics and conversion tracking.
Excellent communication skills, both written and verbal.
Ability to work independently and in a team-oriented environment.
Strong analytical skills, with a data-driven mindset to interpret complex data and translate it into actionable strategies.

Desired Skills:

Certification in Google Ads and Bing Ads is highly preferred.
Experience in using PPC management tools like SEMrush, WordStream, or others.
Understanding of SEO and digital marketing concepts that complement PPC campaign efforts.
Creative skills for writing effective ad copy and testing new ad formats.

What We Offer: