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You will be responsible for developing and executing effective Pay-Per-Click (PPC) advertising strategies to drive brand visibility, increase sales, and maximize return on investment (ROI) on Amazon. You will also play a crucial role in managing and growing the brand's presence on the Amazon platform.
Key Responsibilities:
PPC Management:
- Develop and implement comprehensive PPC campaigns across various Amazon advertising channels, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct keyword research, bid optimization, and campaign analysis to improve performance and drive traffic.
- Monitor and optimize campaign budgets, targeting, and ad copy to achieve desired results.
- Track and analyze key performance indicators (KPIs), such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
Brand Management:
- Develop and implement brand strategies to enhance brand awareness and visibility on Amazon.
- Manage brand listings, including product titles, descriptions, images, and A+ content.
- Monitor and respond to customer reviews and feedback to improve brand reputation.
- Collaborate with other departments to ensure brand consistency across all marketing channels.
Market Analysis:
- Conduct market research to identify target audiences, competitor analysis, and industry trends.
- Analyze sales data and customer behavior to identify opportunities for growth and optimization.
Reporting and Analysis:
- Prepare regular reports on PPC performance and brand metrics.
- Use data-driven insights to inform strategic decision-making and optimize campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in Amazon PPC advertising or digital marketing.
- Strong understanding of Amazon's advertising platform and algorithms.
- Excellent analytical and problem-solving skills.
- Proficiency in using Amazon Seller Central and other relevant tools.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Experience with Amazon Brand Registry and A+ content creation.
- Knowledge of Amazon's algorithm updates and best practices.
- Experience with data analysis tools like Excel or Google Sheets.
- Certification in Advertising.
M&S Online
This is a US-based company selling different products in the United States, Using multiple platforms.
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