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- The function is responsible for supporting the development & enhancement of financial products tailored to the needs of clients in the bank. This role involved marketing research, analyzing customer needs & collaborating with cross-functional teams to design innovative solutions.
- Market Research:
- Conduct comprehensive market analysis to identify trends, opportunities & customer needs.
- Gather & analyze data on competitor & inductor best practices
- Implement research projects by leveraging internal resources and external agencies to gather critical market insights.
- Discover insights through market competition & movements by comparing the company's product to competitors' products.
- Align or amend product proposition and features to maintain marketing position as well as competitive advantage.
- Ensure multiple research methodologies are adopted for product research and feedback.
- Product Development:
- Design market research projects to determine customers' needs and assess customer attitudes to current product range & new products.
- Products pilot testing for a sufficient time, to a reasonable market size, where feedback data is gathered comprehensively and products are launched after thorough screening & testing.
- Utilize data and information obtained from market research & surveys, front-line staff and other sources to develop and realign products and services according to customer requirements.
- Assist line manager in develop Pricing (Asset products) in consultation with relevant units and circulation across network as per defined frequency / as and when required
- Any other task:
- Bank may assign any other related task from time to time
- Hold Master/Bachelor Degree from a reputable Institution in Project Management, Management Sciences, Commerce, Accounting & Finance, Economics or any related subject.
- Having experience of more than 2 years in the same capacity
- Contractual position for six months
Mobilink Bank
Mobilink Bank is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
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