As a Content Strategist, you will be responsible for creating high-quality, engaging, and compelling content for various digital platforms.
Your responsibilities include producing engaging and informative content for our social channels, website, and blogs. This role requires a deep enthusiasm for content marketing, a blend of creativity, technical knowledge, and excellent writing skills to effectively communicate complex tech concepts to a broad audience.If you envision yourself collaborating with a dynamic team to deliver top-notch projects and excel as a content professional, Kwanso is the place for you!
What You’ll Do:
- Develop and write high-quality, engaging content for our website, blogs, social media channels, and other marketing materials.
- Conduct in-depth research on industry-related topics to ensure accuracy and relevance.
- Collaborate with the marketing team to create content strategies that align with our business goals and target audience.
- Edit and proofread content to ensure it meets high editorial standards and is free of errors.
- Stay up-to-date with industry trends and best practices in content writing and marketing.
- Optimize content for search engines (SEO) to increase web traffic and improve search engine rankings.
- Work closely with the Inbound team to ensure content is visually appealing and effectively communicates our brand message.
- Manage content initiatives from inception to execution—then monitor outcomes and iterate to improve.
- Work with subject matter experts, engineers, and developers to gather and synthesize technical information.
- Continuously research and learn new ideas and strategies and evolve based on market trends and best practices.
- Assist in the creation of marketing collateral, such as whitepapers, case studies, and email campaigns.
- Conduct keyword research and integrate relevant keywords naturally into content to attract organic traffic.
What You’ll Bring:
- Proven experience as a content writer, particularly in the B2B, tech industry.
- 1 to 3 years of experience in an IT/digital environment, B2B technology
- Bachelor's degree in English, Journalism, Marketing, Communications, Computer Sciences or a related field is preferred.
- Excellent writing and editing skills in English.
- Strong understanding of the US tech market and audience preferences.
- Familiarity with tools like Google Analytics to monitor content performance and make data-driven adjustments.
- Ability to translate complex technical concepts into clear, concise, and engaging content.
- Familiarity with SEO best practices and content optimization techniques.
- Strong research skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
How We Work:
- Annual Pay Raise - Higher the performance, better the numbers
- Quarterly Bonuses - Complete a year & get financial rewards each quarter
- Provident Fund & EOBI - Adds up to your retirement plans
- Health Insurance - We’ve got you covered
- Annual Leaves - Take your leaves
- Work Hours Relaxation - 20 Paid days off in a year other than the gazetted holidays
- Interest-Free Loan facility - Avoid hefty banking interests
- Annual Recreational Trip - Great time to spend with colleagues outside the office
We are an emerging Ruby on Rails development firm with well-funded clients in the Silicon Valley and other major tech hubs around the world.rnrnIf you want to work on products that would compete with the likes of AirBnb, Dropbox, and OpenTable, then Kwanso is the place to be at.
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