Digital Advertising Specialist

Responsibilities

• Identify problems and deficiencies and implement solutions promptly
• As online advertising performance is extremely important to the success of our client's businesses, this position will play a massive role in driving business growth and success, internally and externally
• You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager
• Suggest improvements for process and productivity optimization
• Understand the client's industry and needs and set goals for monthly meetings
• Research and present the Digital Marketing plan to clients
• Collaborate & Share research with team members for Ad copy, Graphic design, etc
• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client
• Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
• Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
• Develop campaign structure and ad groups
• Creation and suggestions on graphical banner ads and other text ads.
• Identify performance targets, project milestones, resource needs, etc
• Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company
• Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
• Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
• Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
• Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages
• Work on different bid strategies employed at the campaign, ad group, & keyword levels
• Analyze campaigns and provide actionable optimization recommendations
• Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc
• Setup and recommend re-marketing campaigns
• Integrate third-party online call-tracking software for conversion analytics
• Create Conversion Tracking for all client campaigns and monitor the conversion rate
• Set up events for the website's different sections to analyze users behavior
• Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients
• Collaborate with teams and plan digital marketing campaigns for Digilatics

The Requirements:

• 2+ years of experience as Paid Search/Paid Social specialist or a similar role
• Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, etc...
• 2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy
• 2+ years of experience in web analytics, marketing, tracking, and business development
• Experience with A/B testing and other testing metrics
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on our client's key business outcomes
• Critical thinker with excellent problem-solving skills
• Expert in setting up conversion tracking and able to report the real ROI
• Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning
• Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights
• Strong communication skills, ability to prepare and present campaign reports to clients
• Stay up to date with the latest digital marketing trends and best practices
• Team player and able to grow into a leadership role
• Excellent time-management skills
• Excellent interpersonal and communication skills

Other Details:

Experience: 2-4 years salary